Among all the companies and brands operating in India’s food and beverage industry, Naturals Ice Cream is one of the brightest and most promising investment opportunities. The ice cream business has been consistently growing over the decades and Naturals has a staunch customer following; the company has a strong sales positioning in the Indian market. The current high consumption and new demand for all-natural ice cream indicate that any entrepreneur who wishes to invest in a good business venture in India should consider the Naturals Ice Cream franchise cost.
This blog will attempt to do all about Naturals and the benefits of a Naturals Ice Cream franchise cost in India as well as the step-by-step procedure. We’ll also look at the factors that make this opportunity appealing, the criteria for franchisees, and some of the concerns that prospective franchisees might have. We will also highlight on Naturals franchise application form, Naturals franchise allocation form and others.
⚠️ Disclaimer – Important Notice: Naturals Ice Cream do not collect franchise fees, investments, or payments on behalf of any brand. All franchise-related information published on our platform is for informational and educational purposes only. Users are strongly advised to verify franchise details directly from the official website or authorized representatives of the respective brand.
About Naturals Ice Cream
| Aspect | Details |
| Founding Year | 1984 |
| Founder | Mr. Raghunandan Kamath |
| Headquarters | Mumbai, India |
| Unique Selling Proposition | Use of all-natural ingredients, innovative flavours, and eco-friendly practices |
| Market Presence | Over 100 outlets across major Indian cities |
History and Founding
The Naturals Ice Cream was launched in the year 1984 by Mr Raghunandan Kamath and is based in Mumbai, India. The brand’s origins were sparked by an invention that led to its founding, offering ice cream made from natural ingredients, unlike most brands that use artificial compounds. The Naturals CHS philosophy focuses on using real fruits and real milk where possible, so every tub tastes as amazing as possible, in keeping with the company’s motto.
The organization currently has over a hundred outlets across various towns in India, including Delhi, Bangalore, Hyderabad, Pune, and Kolkata. This real expansion has been driven by the brand’s expansion of its operations, which has been done in a way that preserves quality. The Naturals supply chain is strong, with centralised production and best-in-class processes, allowing franchisees to replicate the brand’s success, making the Naturals Ice Cream franchise cost in India well justified.
Although giants such as Amul, Kwality Walls, and Baskin-Robbins currently dominate the country’s market, Naturals has adopted a powerful weapon in its marketing and production: using natural ingredients. This differentiation enables Naturals to retain its customers and effectively support the Naturals Ice Cream Franchise Cost in India, making it a lucrative investment for franchisees.
What makes Naturals unique and appealing to consumers?
Here are some of the main reasons behind its enduring success:
- Use of All-Natural Ingredients: Compared to similar field ice-cream brands, Naturals uses naturally sourced ingredients, which is why it is popular among target consumers.
- Innovative Flavors: Naturals offers many flavours, ranging from the conventional, comprehensive tastes of coffee to the current, more fashionable ones. From Mango to Sitaphal and Jackfruit to Lychee,e the brand tries to innovate its flavors to keep its menu exciting all the time.
- Customer-Centric Approach: The Naturals company aims to provide a satisfying and unique customer experience.
- Eco-Friendly Practices: Customers are also socially conscious, and the brand employs measures such as using environmentally friendly packaging materials.
Why Start a Natural Ice Cream Franchise?
Advantages of Investing in Naturals
- Established Brand Equity: Naturals is a well-established company, and by partnering with it, you can leverage the brand’s image. This is much easier, especially at a time when the Indian ice cream market is on a strong growth trajectory, projected to reach around USD 3.07 billion (~₹27,000–30,000 crore) by 2026.
- Loyal Customer Base: Over the years, Naturals has maintained a strong customer base.
- Comprehensive Support System: Naturals provides extensive training, business support, and marketing promotion services to its franchisees. It helps franchise owners ensure their outlets maintain the same high standards as the original brand, helping them stay competitive in a fast-growing market with an expected CAGR of 9–11%.
- Proven Business Model: This means that Naturals has a strong supply chain, efficient production functions, and strict quality assurance systems.
- Potential for High Returns: The market for ice cream—especially premium and high-quality offerings—is growing rapidly in urban areas. Backed by favorable market conditions and strong demand trends, Naturals holds significant potential for sustainable profits.
Franchise Types & Options
The two main setups provided by Naturals ice cream are the following. Select the one to suit your budget.
| Type | Investment | Profit Potential | Best For |
| Full Parlour | ₹40–50 Lakhs | High | Prime locations |
| Kiosk / Mini Store | ₹15–25 Lakhs | Medium–High | Malls, food courts |
How Much Does a Naturals Ice Cream Franchise Cost in India (2026)
Any business venture needs money. In the case of a Naturals franchise, be careful with your budget. There are numerous sites that display various figures. It is said that it is 15 lakhs, some say 50 lakhs. Why the difference? It is dependent on the city and size of the shop. The actual breakdown of 2026 is as follows.
Franchise Fee
This is a surprise: ZERO franchise fee is often charged by Naturals Ice Cream officially. They do not demand a deposit or brand fee at the moment, according to their recent official updates. Nevertheless, they may begin to charge in the near future.
- Official Fee: ₹0 (Currently)
- Future Estimate: It may be about 5-10 Lakhs in case they begin charging, experts say.
- Significant: Please refer to their official site to get the latest rule.
Total Investment (Land and Equipment and Interiors and working capital)
Although the franchise fee is nothing, you must have money to construct the shop. You require freezers, good chairs, lighting and sign boards.
- Shop Interiors and Furniture: 15- 20 Lakhs.
- Equipment (Freezers, Scoopers, POS): 5 -8 Lakh
- Security Deposit (to Landlord): 2-5 Lakhs (Depends on the city)
- First Stock (Ice Cream inventory): 2 to 3 Lakhs.
- Licenses (FSSAI, Shop Act): ₹50,000
- Overall Estimated Investment: ₹40-50 Lakhs.
(This is the amount that one can afford as the safe amount to have in case of a typical shop).
| Expense Head | Estimated Cost |
| Shop Interiors & Furniture | ₹15–20 Lakhs |
| Equipment (Freezers, Scoopers, POS) | ₹5–8 Lakhs |
| Security Deposit (Rent) | ₹2–5 Lakhs |
| Initial Ice Cream Stock | ₹2–3 Lakhs |
| Licenses (FSSAI, Shop Act, GST) | ~₹50,000 |
| Total Estimated Investment | ₹40–50 Lakhs |
Naturals to Go Franchise Cost
There are those who enquire about “Naturals To Go.”
Note: Naturals 2 Go is in fact another American company in the sale of vending machines. It is not associated with Naturals Ice Cream India.
Nevertheless, Naturals India has smaller stores or Kiosks.
- Kiosk Cost: ₹15 – ₹25 Lakhs.
- Suits: Malls, food courts or small areas.
It is cheaper than a large parlor and retails the same delightful ice cream.
Naturals Ice Cream Profit in India Franchise
Is this business profitable? Yes, very much! Ice cream is now eaten all year round and not only in summer. Naturals is a high-end brand, so people are pleased to spend on quality.
Profit per Month (Realistic Projections)
And let us just work a simple mathematical computation of an average month.
- Daily Sales Estimate: 30000Rs (Average day)
- Monthly Revenue: ₹9,00,000 (30 days)
Profit Breakdown:
- Gross Sales: ₹9,00,000
- Cost of the Product (Buying Ice Cream): 450,000 (About 50%)
- Gross Profit: ₹4,50,000
Gross Profit
It now deducts monthly expenses:
- Rent: ₹80,000
- Staff Salaries (3-4 people): ₹60,000
- Electricity: ₹25,000
- Royalty (where necessary): 10,000rd (Approx)
- Miscellaneous: ₹10,000
Total Expenses: ~₹1,85,000
Net Profit After Costs:
- ₹4,50,000 (Gross) – ₹1,85,000 (Expenses) = ₹2,65,000 per month.
(Note: Sales could reduce by 30% in winter. In summer, they can double. This is an average estimate.)
Profit Margin Explained
- Gross Margin: 50-60% (Money that is left after purchasing the ice cream).
- Net Margin: 20%- 30% (Money you bring home, even after incurring all bills).
It is quite an excellent percentage for a food business!
Naturals Ice Cream Franchise Contact
Be careful! There are many fake websites. Only make contact with the official team.
Official Franchise Contact
- Official Website: naturalicecreams.in.
- Corporate Address: Naturalicecreams, 151, Nirdanpoorani Building, 17th Street, New Delhi.
- Phone Warning: Naturals mentions that they do not receive franchise inquiries by phone. You need to complete the form online.
Official Franchise Enquiry Form Link
Visit their site and find the section titled Franchise enquiries. Enter your name, city, and information truthfully.
Eligibility Criteria and Requirements
Franchise Criteria
Before considering the Naturals Ice Cream franchise cost in India, it’s essential to understand the franchise criteria. Naturals seeks franchisees who are passionate about customer service and have strong business acumen. Franchisees must meet specific criteria, including:
- Investment Capacity: The franchisee should have a net worth of INR 1 crore and additional funding to meet any of the franchisee’s requirements.
- Experience: Hiring experience in the food industry is not necessary, but would be appreciated. Specifically, proficiency in business is necessary.
- Leadership Skills: The franchisee candidate should have the ability to work in a team, and foster good working relations in the organization added.
- Location Requirements: The outlet should preferably be located in strategic places such as the end of shopping malls, malls, and business hubs of the downtown areas.
Steps to Start a Naturals Ice Cream Franchise
Starting this franchise involves detailed planning and execution. Below is a step-by-step guide to help you understand how to become a franchisee and launch your store successfully.
Initial Research and Financial Planning
The Naturals Ice Cream franchise cost in India is the first consideration that you should undertake when beginning this franchise. Evaluate your and your business’s financial strength and then prepare a proper business plan for the franchise fee, initial stock, equipment, utilities, etc.
Completing the Franchise Application Form
Once you have done your research, complete the Naturals franchise application form that they offer on their official website or from their franchise team.
Initial Screening and Review
A natural is a company that will also review your application and carry out interviews or background checks. This step helps them assess your fitness for the job and your seriousness. Be ready to explain why you want to join this company, and what measures you will take to live up to the standard of the Naturals brand.
Location Scouting
High-traffic areas are sought out and obtained through franchisees but only after reasonable surety that they fit Naturals’ mould. Such places include shopping centres, street areas with active pedestrian traffic, and areas near commercial establishments.
Lease Agreement
After selecting the appropriate site, negotiate and sign the rental agreement. Make sure the terms are fair to both parties and that elements such as rent, lease expiry, and who is responsible for the maintenance of the premises are clearly stated.
Comprehensive Training
Naturals provides intensive training in product preparation, customer etiquette, ordering and restocking, and selling strategies.
Store Setup and Design
Consult the Naturals design team and follow all essential guidelines to set up your store. The furniture arrangement and design, colour schemes, and even the type of signage should be warm and uphold the brand identity.
Initial Inventory and Equipment
Purchase a bulk of raw foodstuffs, utensils, and equipment. Regarding the quality of raw materials, Naturals assists in advising on where to source the required materials to meet set product quality requirements.
Marketing and Launch Campaign
Have a huge launch fiesta for the store and promote it to reach as many consumers as you can. In order to announce the new store, engage in digital marketing and local advertisement, as well as social media promotions. An effective launch is important in creating that first impression and in acquiring the first set of consumers for the brand.
Grand Opening
You have to organize a launch event to begin the operations of your business. Take this opportunity to present your products and respond to customers’ needs, fostering customer loyalty.
Financing Options and Considerations
Ways to Finance Your Naturals Ice Cream Franchise
- Bank Loans: The use of bank loans is by far the most traditional and unique method of financing a franchise business. Make sure you have a viable business plan as a requirement of a loan.
- Investor Partnerships: Dealing with investors is also an important factor here as the costs may be divided between the two.
- Government Schemes: Research on grant funding, small business loans or other financial products that are being sponsored by the government.
- Personal Savings: Though it is relatively easy to use your own money for the business, it eliminates the use of debts.
Financial Management Tips
- Budgeting for Lean Seasons: The ice cream business could be seasonal, depending on the climate conditions in the particular region. Scheduling for some less busy months is an effective way of keeping a financial check.
- Inventory Management: That is why inventory tracking has to be efficient in order to minimize overstocking problems that, for instance, tie up capital.
- Diversified Offerings: Accompanying products should be used to boost sales and minimize the effect of seasonality.
Challenges and How to Overcome Them
Starting this franchise comes with its share of challenges. While these challenges may seem daunting, with the right strategies, franchisees can overcome them effectively.
Common Challenges
- High Initial Investment: The Naturals ice cream franchise cost in India may include; The franchise fee, the inventory, equipment, and the cost of setting up the store. This may dissuade some potential franchisees and slow the growth of your franchise.
- Operational Issues: Logistics interruptions in equipment, mechanical failure, or even a halt in the supply chain will affect normal business interactions and customer satisfaction.
- Seasonal Sales Fluctuations: Seasonal fluctuations are particularly peculiar to the ice cream firm, with high demands during the summer and vice-versa during winter. For many, this can have the knock-on effect of making cash flow management slightly more difficult.
- Maintaining Quality: To meet Naturals’ high-quality standards while serving each scoop, one can find it hard especially if the team is new or during festive periods.
How to overcome them
- Solid Financial Planning: It is important to set your budget in line with expected spending relating to busy and slack periods. This will enable you to have sufficient cash flow with which to operate during lean months.
- Quality Assurance Protocols: Sustaining the quality standards that Naturals is founded on requires introducing and enforcing quality checks, together with staff training. It is therefore very important for the actual running of the outlets to adhere to operational standards and recipes.
- Customer Engagement: It is necessary to develop a sense of people togetherness through organizing events, launching loyalty programs, and being socially responsive. A good example is to show how working with customers can help them retain their interest in the store even in low sales months.
Competitor Analysis 2026: Best Ice Cream Franchise
| Franchise | Avg Investment | Avg Monthly Profit | Franchise Fee |
| Naturals Ice Cream | ₹40–50 Lakhs | ₹2–3 Lakhs | ₹0 |
| Baskin Robbins | ₹30–40 Lakhs | ₹1.5–2.5 Lakhs | High |
| Amul Scooping Parlour | ₹6–10 Lakhs | ₹50k–1.2 Lakhs | Low |
| Cream Stone | ₹20–30 Lakhs | ₹1–2 Lakhs | Medium |
Conclusion
The Naturals Ice Cream franchise cost in India may seem expensive, but the returns make the investment worthwhile. Being a profitable business and a well-established brand, Naturals is a perfect opportunity to tap the huge ice cream market in India with the support of a supportive and professional team. The criteria for franchises, the problems you might encounter, and financial management skills help when planning the business’s future.
It should therefore not be a problem getting into the field as an investor, whether you are a novice or a veteran in the food business; the franchise could well be your best bet towards establishing your business in one of the most profitable industries in India.
FAQs
What is the Net profit of a Naturals Ice Cream Franchise?
You will need a net profit of 20-30 percent of your total sales. In a good area, i.e., after all the bills are paid, one earns 100,000 to 300,000 per month.
Which ice cream franchise is most profitable in India?
One of the most lucrative is Nature’s, due to the level of sales and customer loyalty. Baskin-Robbins is also profitable, although it has higher charges.
List of cities where brands are not currently considering franchise queries, and explain why.
There are certain cities like Mumbai, New Mumbai, Thane Dist. Pune, Nasik, Nagpur, Indore, Sangli, Kolhapur, Bangalore, Belgaum, Mangalore, Manipal, Udipi, Hyderabad, Goa, Jaipur, and Aurangabad. We are no longer considering any franchise queries as we have finalized our franchise partners, or we have exclusively reserved them for our existing franchisee.
Can I start a franchise for 5 lakhs?
For Naturals, no. A complete shop will require at least ₹40-50 lakh. On a ₹ 5 lakh budget, consider an Amul Scooping Parlour franchise.
Does Naturals provide training & support?
Natural To Go is a selling brand name. A small kiosk of Naturals Ice Cream will cost approximately ₹15-25 lakhs.
Does Naturals provide training & support?
Yes. They also train your personnel in scooping, serving, and store management. They also assist in supply chain and branding.
Is Naturals Franchise Profitable in Tier-2 cities?
Yes! Cities at tier 2, such as Lucknow, Jaipur, and Indore, are fond of high-quality ice cream. The low rents there may increase your profit.
What is the Naturals Ice Cream franchise fee?
Getting a franchise of Naturals Ice Cream costs between INR 10 lakh and INR 20 lakh in franchise fees. The final amount may also depend on the store’s location and size, among other factors.
How many days or weeks are required for Naturals Ice Cream to open a franchise?
When it comes to franchising the Naturals Ice Cream, it may take anything from 6 to 12 months to put in place. This period involves selecting the location, signing leases, staff training, arranging the internal façade, and installing equipment.
What does Naturals require franchisees to pay as a royalty fee?
The Naturals franchisees must pay a royalty fee, which is a percentage of their monthly gross sales; it usually ranges from 5% to 8%. This fee helps keep the brand’s operational and support mechanisms intact.
How can I get the natural franchise application form?
The Naturals franchise application form is available on the website of Naturals Ice Cream. However, potential franchisees can also contact the franchise development team to get additional information.
It is important to identify what qualities Naturals looks for in its franchisees.
Naturals prefers to look for franchisees that are active, with efficient management capabilities and who have an affinity towards customers. Therefore, prior experience in the food/retail sector industry isn’t mandatory but would be advantageous.