The Indian customer demand especially for quality dairy products and fresh produce has been growing at a continuous pace. This has been occasioned by a growing concern with health and well-being among consumers and quality sensitivity especially to brands that guarantee purity and freshness. Products that meet this demand have always been provided through Mother Dairy which started in 1974 under the National Dairy Development Board (NDDB). 

Its sub-brand, Safal is very recent and aims at selling Fruits & Vegetables which aligns with the brand’s quality. To any business person who wants to embark on a business that will yield a good return and be associated with a reputable company, the best franchise business opportunity that comes with having a Mother Dairy Safal franchise should be considered. 

This franchise model relies on an already popular brand and taps into the continually expanding consumer base for fresh produce.

The Growing Demand for Quality Dairy Products

The organic dairy segment in India is growing fast, valued at $33.49 billion in 2026, driven by demand for clean‑label, sustainable, and ethically produced items. Grass‑fed dairy, reduced chemical use, and regenerative farming are becoming key differentiators. Cheese, paneer, curd, and speciality yoghurts are among the fastest-growing products, showing consumers want variety and quality. This focus on high standards is also seen in fresh fruits and vegetables, and organised retail brands like Mother Dairy and Safal meet this demand by offering fresh, high-quality products.

Mother Dairy Safal: A Trusted Brand

Mother Dairy Safal Franchise

The company over the decades has bestowed a strong image of itself; people trust it due to its quality products and services. This has provided a Mother Dairy Safal Fruit and Vegetable Mart franchise, which is the fruit and vegetable arm of the group, the necessary oomph to turn the trust bestowed on the company into the fresh produce market. The brand’s coverage base ensures that products are directly sourced from the farmers hence making them very fresh and quality.

This direct procurement also helps the other end of the consumer markets by offering a fair market to the agricultural society. The current locations of this brand in operation in Delhi, NCR, and the two states of Maharashtra and Odisha, bear witness to its acceptability and reliability to the consumers.

Mother Dairy’s 2026 status

Here’s a concise bullet version of Mother Dairy’s 2026 status:

  • Revenue: ₹17,000 crore in FY 2024‑25; target ₹20,000 crore in FY 2026
  • Dairy share: ~75 % of revenue from milk, paneer, curd, and value-added dairy
  • Products: 30+ new launches, including high-protein and premium dairy items
  • Expansion: New milk plant in Nagpur; Safal processing units in Gujarat & Andhra Pradesh
  • Growth: ~15 % annual growth, driven by health-focused and quality-conscious consumers

What is Mother Diary Safal Franchise

The Mother Dairy Safal Franchise is a retail and distribution model for Mother Dairy’s fresh fruits, vegetables, and allied products under the Safal brand. It allows entrepreneurs or business partners to operate exclusive Safal outlets or counters, selling high-quality, branded fresh produce directly to consumers.

Mother Dairy Safal Franchise Cost in 2026

Investing in a Mother Dairy Safal franchise involves several financial considerations:

  • Franchise Fee: The initial franchise fee is roughly ₹1 Lakh which gives the franchise license to use the Safal brand of Mother Dairy.
  • Security Deposit: They need to pay a refundable security deposit that may be up to ₹1,00,000, to protect the franchisor’s interests.
  • Working Capital: Starting capital requirements could range from ₹1,00,000/ to cater for operational costs including staff salaries and restocking of inventory.
  • Infrastructure Costs: The franchisor generally establishes the outlet and other essential facilities, including display stands, electronic weighing machines, deep freezers, and publicity items, thus bearing most of the initial expenses for the outlet for the franchisee.
  • Space Requirement: In terms of size 500 sq feet is desirable as a minimum space for the outlet and it should be located on the ground floor in a residential area for the maximum traffic or business.

Profit & Revenue: How Much You Earn?

The best thing in any business is the money you earn. There is a stable revenue with the Safal franchise. A busy Safal stall typically averages sales of between 5 lakh and 10 lakh, depending on the number of visitors each month. The stores make more sales than in spacious places, and mornings and evenings are the busiest times. Safal’s normal profit margin is 5 to 10 percent. This implies that in 100 sales, you retain 5-10, but since the overall volume of sales is high, you can expect to earn a monthly income of 40,000-80,000 after covering basic expenses.

Profitability determinants.

  • Location: A store near a large apartment building or a busy high street will have more customers.
  • Foot traffic: The higher the number of people who pass by, the higher the sales you will be able to make.
  • Wastage: Fresh produce should be handled with care to reduce spoilage.
  • Service: Customers who are amiable and helpful tend to come back.
  • Electricity: To keep frozen products frozen, power is required, thus increasing operating expenses.

Monthly Revenue & Profit Overview

Category

Details

Average Monthly Sales

₹5,00,000 – ₹10,00,000

Typical Profit Margin

5% – 10%

Estimated Monthly Income

₹40,000 – ₹80,000

Peak Sales Time

Morning & Evening

Higher Sales Locations

Residential areas, markets, main roads

Eligibility – Who Can Apply?

Not everyone is able to open a Safal stall. Mother Dairy anticipates serious committed owners. The requirements are:

  • Age: Minimum 18 years
  • Education: 10 th or 12 th standard.
  • Citizenship: -Should be an Indian citizen.
  • Background: Clean criminal background.
  • Dedication: Readiness to work in long hours and, in most cases, early in the morning.
  • Investment: Capacity to service the start-up charges.

Owners with residences near the shop are favored by the company because they can handle day-to-day activities.

Documents Required for Franchisee Application

There are several documents you need to provide during the application process to identify who you are and what will happen to your property. Prepare the following:

  • Identity documentation: Aadhaar Card/ PAN Card.
  • Presentation of proof: Voter ID/ Ration card.
  • Bank information: Passbook or cashed cheque.
  • Photographs: Four or five recent passport-size photos.
  • Property papers: Title deed, in case you are the owner of the shop.
  • Rent agreement: If the shop is leased, include the lease.
  • NOC: A certificate of the local council (no objection), optional.

Ensure that all documents have the correct name and spelling to facilitate the approval process.

The Mother Dairy Safal Franchise Application Process

 

  • Application Submission: Interested parties have to complete an application form which is available through the Army Welfare Placement Organisation for collection or may be obtained directly from any promotion channel of Mother Dairy.
  • Interview: Before recommendation to Safal, candidates are interviewed by both Safal and AWPO to judge compatibility and non – conformity.
  • Security Deposit & Agreement: Once selected, the franchisee pays the security amount, and the signing of the agreement demands two government officials as guarantors.
  • Training: At Mother Dairy there is attainment of comprehensive training on the overall activities including operations, product handling besides customer service to enable the outlet to run efficiently.
  • Outlet Setup: The franchiser Mother Dairy Safal supports the outlet in establishing the outlet and offers mechanical infrastructure and other basic requisites for the running of the designated booth.

Mother Dairy Safal Franchise Contact Details

In case you are willing to start, contact the company directly. Never believe in chance acquaintances. Official channels should always be used.  

  • Website: motherdairy.com  
  • Address of the Head Office: Mother Dairy Fruit and vegetable Pvt Ltd, a-3, sector-1, noida, uttar pradesh.  
  • Toll‑Free Number: 1800‑180‑1018  

The nearest Mother Dairy regional office is also available to visit. Request that the Franchise Department be given the correct forms.

Mother Dairy Safal Franchise in Hyderabad

Do you want a Mother Dairy Safal franchise in Hyderabad? This city is expanding at a very rapid rate. Hyderabadis are fond of high-quality and fresh food.  

Location‑Specific Insights  

  • Gachibowli, Kukatpally, and Uppal are good areas of Hyderabad. There are numerous apartment-dwelling families in these neighborhoods who prefer shopping at a clean Safal store to a dirty street.  
  • The company is expanding in South India; therefore, it is now easier to obtain a franchise in Hyderabad. This is done as in North India, but you need to check the local city regulations on shop hours.  

An average Safal Booth Operation.  

Being a booth operator is a routine. You are up early when the truck arrives. Inspect the quality of the fruits and vegetables and ensure they are properly packed on the shelves.  

Cleanliness is crucial. Shoppers like having a store that is well-maintained and smells nice. You will weigh items using the digital scale, and the company changes prices daily; therefore, you will not have to set prices.  

Benefits of a Mother Dairy Safal Franchise

1. Affiliation with a Well Established Brand

Mother Dairy and Safal have a long brand history of consumer trust in the Indian market for their fresh products. It is the kind of company that would give instant recognition and legitimacy, thus cutting down on having to advertise a brand all the time. Consumers are interested in the brand naturally because it has created a reputation for delivering good quality products at fair prices.

2. Low Initial Investment

The funding entry point is easy in as much as it calls for less amount of capital as compared to other franchises. The initial setup cost involving the required franchise fee, refundable security deposits, and the cost of inventory to be stocked are roughly around 1.5 – 2 lakh and therefore very affordable for would-be franchise owners.

3. Comprehensive Support System

Mother Dairy Franchise, though not own any outlets directly, fully supports its franchisees in need of training, advertising, or an operating manual. The company provides store construction and other necessary services, establishes a corporate image, and trains employees to promptly respond to business opportunities.

4. Diverse Product Portfolio

All the products that may be sold fresh, such as fruits and vegetables, milk products, frozen foods, juices etc are available in this franchise. This variety is useful in widening the pool of its customers and also making sure there are always customers for the commodities needed in day-to-day activities.

5. No Royalty Fees

Interestingly, An applicant becomes a Mother Dairy Safal franchise for a minimum of ₹2 lakhs, as one needs an initial investment where both the refundable security deposit, as well as the working capital of at least ₹1 lakh, are required.

6. Sustainable Business Model

Safal is able to procure its products directly from farmers making the produce fresh and of a high quality to the consumers while supporting farmers. Such direct sourcing prevents wastage, lowers costs and brings about an eco-friendly supply chain that satisfies green customers.

Challenges and Considerations

Location Sensitivity

The store of Mother Dairy Safal Franchise is greatly sensitive to its locale. Businesses with outlets in areas with high population density receive more customers while those in inefficient areas may hardly get the necessary patronage.

The perishable inventory management

It is mainly concerned with selling products with short life spans, for instance; milk products, fruits and vegetables, among others. A general issue that usually arises regarding stocks is how to avoid food wastage and how to preserve and only use what is perishable and in good condition.

Seasonal Demand Fluctuations

Some products may experience fluctuating demand; maybe because of the season, mainly fruits and vegetables. These changes have to be made since franchisors and franchisees must keep inventory turnover constant to prevent the purchase of too much or too little stock.

Competition

The Mother Dairy Safal Franchise is already fairly entrenched but the stores themselves compete against local vendors, supermarkets and other organized retail franchisees. To stand out the applicant should propose a good service, good products or services, and a fairly low price to the customers.

Operational Challenges

Managing the franchise requires direct management of the business’s daily activities such as inventory, employees and customers. To pick up our earlier example of Pizza Hut franchise must be ready to commit time and effort toward smart work.

Regulatory and Compliance

Operators are required to maintain brand standards by bending to international regulatory measures, including hygiene measures and local ordinances. Noncompliance with these provisions may result in penalties or refusal of business operations.

Marketing and Growth Tips

However, although Safal is a large brand, you can do more.  

  •  Be courteous:  A smile attracts repeat customers.  
  •  Home delivery:  Proposal to deliver bags to the nearby senior citizens.  
  •  Keep clean. Keep shop floors and crates very clean.  
  •  Suggestive selling: Notify customers about new products, such as mangoes or apples.  
  • Local WhatsApp group: This is a WhatsApp group for regular customers that you update about new stock. 

Review: Is the Mother Dairy Safal franchise worth it?

Is this the business you want to do? Let us consider some of the strengths and weaknesses.  

The Pros (Good Things)  

  •  Big Brand: You do not have to spend on advertising. Everyone knows Safal.  
  •  Low Risk – Food is a constant requirement, so the business does not fail very often.  
  • Support: The company offers supply-chain assistance and training.  
  •  Fresh Supply: Fresh foods are delivered to your door daily.  

The Cons (Challenges)  

  •  Early Mornings: You have to get up at 4 or 5 A.M.  
  • Small margins. You must deal in large quantities to make large profits.  
  •  Perishable Goods: Fruits and vegetables are easily spoiled, hence it is necessary to handle them carefully.  

Final Verdict  

It is worth it in case you want a stable, long-term business. It suits individuals who want a decent job in their local area. 

Conclusion

A Mother Dairy Safal franchise is a perfect opportunity to start a business in this developing country and meet the needs of the Indian people for dairy products and other fresh products. Not requiring much financial capital from franchisees but obtaining countless support from franchisors, you can open a new business and at the same time make people healthier and environmentally friendly. But the, effective location selection, proper inventory control, and proper consumers’ orientation hold the key to success.

However, competition and operational challenges may pose challenges, while the franchise business model and brand name offer potential growth opportunities. Those who master these aspects receive remarkable financial and non-financial benefits for personal growth, the farming population, and consumers.

FAQs

1. What is the franchise fee for intending to become a franchisee of Mother Dairy Safal?

The total investment could go as low as ₹ 1.5 lahks to ₹ 2 lahks are affixed for purchasing a franchise, refundable security deposit and working capital required for meeting initial inventory and other miscellaneous expenses.

2. What are the space requirements for the opening of a franchise?

Franchise units should be established on premises of not less than 500 square feet. The place to locate should be a preferred residential or commercial area since this would mean many people within the area are likely to get to the store more often.

3. What do you perceive Mother Dairy Safal providing its franchisees?

The franchisor assumes the role of providing operational training for the outlet, advising on the place from where the outlet will be established, brand identity and marketing advice. They also ensure stock purity as it is impossible to mix substandard products in with high-standard products.

4. What does franchise profitability mean?

Or maybe traditionally, the profit-making capabilities that franchisees may quantify are between $10- $20% based on the type of product to be offered for sale. It is possible to achieve an average monthly turnover range of ₹2,00,000–₹5,00,000 in the outlets at the premium sites, and could take one to two years, to break even.

5. What are the processes a person must complete to obtain a franchise of Mother?

The online application form can be downloaded from the official Mother Dairy website or the AWPO for the respective candidate can provide the form to the concerned candidate. Awareness creation, signing of an agreement and workshops precede the establishment of the outlet before an application is completed.

6. How to apply for a Mother Dairy Safal franchise?

You can apply online through the official Mother Dairy website or approach via AWPO if you’re an ex-serviceman. Make sure you have the required capital and location ready.

7. Is a Safal franchise profitable?

Yes, most franchisees earn ₹20K–₹60K/month with 10–15% margins, depending on sales and footfall.

8. How much can I earn from a Safal franchise monthly?

Earnings typically range from ₹20,000 to ₹60,000/month depending on sales volume and product mix.

9. Does Mother Dairy charge any royalty fee?

No ongoing royalty is charged — franchisees keep most of the revenue after basic operational costs.