India’s FMCG sector is one of the fastest-growing industries, offering products that people use every day, from soaps and shampoos to snacks and packaged foods. As of 2024, the market is worth around ₹5 lakh crore (USD 60 billion) and is growing steadily, with a 6.6% increase in value and 6.5% in volume in early 2025.
Rural India is now a major driver of growth, making up over one-third of total FMCG sales. In fact, rural areas saw an 8.4% rise in sales volume, much higher than the 2.6% growth in urban areas. To meet this demand, companies are offering more affordable, small-sized packs and expanding into smaller towns and villages.
Digital growth is also helping the sector. With over 780 million internet users in India, online FMCG sales are expected to cross USD 21 billion by 2025.
Below is a detailed look at the top 20 FMCG companies in India shaping this growth.
Impact of Digital Transformation on FMCG Businesses
- Smart retailing tools are streamlining FMCG operations.
- Brands use data analytics for better product and marketing decisions.
- E-commerce platforms are expanding FMCG reach and sales.
- Omnichannel strategies are boosting customer engagement.
- Digitally advanced FMCG firms grow nearly twice as fast.
List of Top FMCG Companies in India
1. Hindustan Unilever Limited (HUL)
- Website: https://www.hul.co.in/
- Founded: 1933
- Headquarters: Mumbai, Maharashtra
- Annual Revenue: ₹55,000+ crore
- Distribution Reach: 6 million+ outlets across India
HUL is India’s largest FMCG company and a subsidiary of the global giant Unilever. It operates a vast portfolio that spans personal care, home care, foods, and beverages. Known for brands like Dove, Lifebuoy, Surf Excel, and Knorr, HUL enjoys massive brand recognition.
The company emphasises innovation, sustainability, and customer-centric product development. It consistently ranks high in terms of market penetration and rural outreach. With over 50 brands, it has built a loyal customer base throughout the country.
Services Offered:
- Personal care products
- Home cleaning and hygiene solutions
- Packaged foods and beverages
- Water purifiers (Pureit)
- Ayurvedic and herbal products (Lever Ayush)
2. ITC Limited
- Website: https://www.itcportal.com/
- Founded: 1910
- Headquarters: Kolkata, West Bengal
- Annual FMCG Revenue: ₹19,000+ crore
- Brands: 25+ across multiple categories
ITC Limited is a diversified conglomerate that started as a tobacco company but later expanded into FMCG, hotels, paperboards, and agriculture. As one of the leading FMCG Companies in India, its prominent brands include Aashirvaad, Sunfeast, Bingo!, Fiama, and Yippee!.
ITC has consistently leveraged its backward integration and agri-linkages to build strong food and personal care brands. The company has extensive manufacturing units and rural sourcing models. With consistent investment in brand building and innovation, it continues to grow its presence pan-India.
Services Offered:
- Branded packaged foods
- Personal care products
- Education and stationery products
- Agri-business sourcing
- Lifestyle retail (Wills Lifestyle, John Players)
3. Nestle India
- Website: https://www.nestle.in/
- Founded: 1961
- Headquarters: Gurgaon, Haryana
- Manufacturing Units: 9 in India
- Major Brands: Maggi, Nescafé, KitKat, Lactogen
Nestlé India is the Indian subsidiary of Nestlé S.A., a Switzerland-based global leader in nutrition and wellness. It dominates segments like instant noodles, baby food, coffee, and chocolates. With brands such as Maggi, Nescafé, and Cerelac, Nestlé has become a household name.
As a product based company, it places strong emphasis on innovation, health-based product lines, and sustainability. It continues to expand into emerging health, fitness, and functional food segments. Its strong supply chain and local manufacturing help maintain quality and accessibility.
Services Offered:
- Packaged food and beverages
- Nutrition and wellness products
- Dairy and infant nutrition
- Coffee and tea
- Confectionery (KitKat, Milkybar)
4. Britannia Industries
- Website: https://www.britannia.co.in/
- Founded: 1892
- Headquarters: Bengaluru, Karnataka
- Global Reach: 60+ countries
- Retail Distribution: 5 million+ outlets in India
Britannia is one of India’s oldest and most beloved food companies, known for its biscuits and bakery products. As one of the leading FMCG firms in India, its flagship brands include Good Day, Bourbon, Marie Gold, and NutriChoice. Britannia also has a growing presence in dairy products like milk, cheese, and ghee.
The company has consistently invested in health-centric innovations and affordable nutrition. Its long-standing heritage and trust among consumers make it a go-to brand in both urban and rural India. Britannia maintains strong visibility across all modern and traditional retail formats.
Services Offered:
- Biscuits and cookies
- Dairy products (milk, cheese, yogurt)
- Cakes and rusks
- Breads and buns
- Health and nutrition-based snacks
5. Godrej Consumer Products Ltd (GCPL)
- Website: https://www.godrejcp.com/
- Founded: 2001
- Headquarters: Mumbai, Maharashtra
- Global Presence: Asia, Africa, Latin America
- Major Brands: Cinthol, Godrej No.1, Goodknight, Hit
GCPL is part of the 125-year-old Godrej Group and is a major player in home and personal care. Its popular brands like Goodknight, Cinthol, and Hit enjoy widespread popularity in Indian households. The company has made significant strides in rural markets and emerging economies outside India.
GCPL emphasises inclusive leadership, sustainability, and women’s empowerment. It invests in eco-friendly packaging and safe product innovation. The company’s expansion strategy includes global acquisitions and tech-driven consumer research.
Services Offered:
- Personal grooming and skincare products
- Household insecticides
- Hair color and hair care solutions
- Fragrances and soaps
- Hygiene and disinfectant products
6. Dabur India Ltd
- Website: https://www.dabur.com/
- Founded: 1884
- Headquarters: Ghaziabad, Uttar Pradesh
- Global Presence: Over 100 countries
- Leading Brands: Dabur Chyawanprash, Vatika, Hajmola
Dabur India is one of the oldest and most respected FMCG companies rooted in Ayurveda and natural health care. The brand’s strong portfolio spans health supplements, hair oils, digestive tablets, and skincare. It holds leadership in the Ayurvedic and natural products segment.
Dabur is known for its traditional yet modern approach, integrating scientific research into herbal and organic products. Its products cater to all demographics and are widely available in Indian and international markets. Dabur consistently emphasizes sustainability and rural empowerment.
Services Offered:
- Ayurvedic and herbal health supplements
- Personal care and grooming
- Oral care and dental hygiene
- Beverages (Real fruit juice)
- Digestives and OTC healthcare
7. Marico Ltd
- Website: https://marico.com
- Founded: 1990
- Revenue (FY24): ₹10,500+ crore
- Employees: 1,800+
- Presence: 25+ countries
Marico is a leading Indian consumer goods company focused on health, beauty, and wellness. As one of the prominent FMCG companies in India, it is known for iconic brands like Parachute, Saffola, Livon, and Set Wet. Marico has built a strong presence across personal care, cooking oils, and healthy food products. Its products cater to both urban and rural markets, with a significant emphasis on innovation and value.
The company has successfully entered premium segments while maintaining strong rural roots. Marico’s digital campaigns and rural micro-marketing make it a pioneer in localized engagement. It also has a growing international presence, especially in South Asia and the Middle East.
Services Offered:
- Product manufacturing in personal care and food
- Health & wellness R&D innovation
- Digital and rural market activation strategies
8. Colgate-Palmolive (India) Ltd
- Website: https://www.colgatepalmolive.co.in
- Founded: 1937 (India)
- Revenue (FY24): ₹5,200 crore
- Employees: 1,200+
- Market Reach: 5.8 million outlets
Colgate-Palmolive is India’s leading oral care brand, with a dominant market share in toothpaste and toothbrush segments. The company’s portfolio includes Colgate, Colgate MaxFresh, Colgate Visible White, and Palmolive personal care products.
Its consistent innovation in dental science and strategic rural campaigns have made Colgate a household name. The company partners with dentists and schools for oral hygiene awareness programs. It continues to expand into premium segments with high-end oral and skincare products. Colgate’s operations in India are supported by advanced manufacturing and sustainable practices.
Services Offered:
- Oral care education programs
- Personal and dental hygiene product development
- Sustainable packaging and manufacturing
9. Procter & Gamble Hygiene and Health Care (P&G India)
- Website: https://in.pg.com/
- Started India Operations: 1964
- Revenue (FY24): ₹7,200+ crore
- Employees: 2,500+
- Distribution: Over 4.5 million outlets
P&G India, one of the leading FMCG firms in India, operates under globally recognized brands like Whisper, Pampers, Ariel, Tide, Head & Shoulders, and Vicks. It focuses heavily on hygiene, baby care, laundry, and OTC products. P&G’s innovation-led model and deep market research allow for highly localized offerings.
Its products cater to different income groups and are backed by strong awareness campaigns, especially around women’s hygiene. The company has also made large investments in manufacturing facilities in Gujarat and Andhra Pradesh. Its social initiatives are centered on health education, gender equality, and rural accessibility.
Services Offered:
- Feminine hygiene & baby care product development
- Social outreach and education programs
- Supply chain management solutions and distribution partnerships
10. Parle Agro Pvt. Ltd
- Website: https://www.parleagro.com/
- Established: 1984
- Revenue (FY24): ₹6,200 crore
- Distribution: Over 2 million retail outlets
- Exports: 50+ countries
Parle Agro is a leading Indian beverage company known for its youth-centric brands like Frooti, Appy Fizz, Bailley, and Smoodh. It revolutionized the fruit-based beverage segment with innovative packaging and flavors. With advanced PET bottling infrastructure and in-house manufacturing, Parle Agro has consistently scaled across India’s urban and rural markets.
The company focuses on dynamic advertising and engaging retail experiences. Smoodh, its ready-to-drink flavored milk, has also emerged as a category leader. Strong logistics, marketing innovation, and an aggressive pricing model help maintain its dominance.
Services Offered:
- PET bottling and proprietary packaging solutions
- Beverage R&D and brand launches
- Export and institutional supply chain logistics
11. Emami Ltd
- Website: https://www.emamiltd.in
- Founded: 1974
- Revenue (FY24): ₹3,500+ crore
- Employees: 3,200+
- Exports: 60+ countries
Emami is known for its portfolio of Ayurvedic and herbal products including Boroplus, Navratna Oil, Zandu Balm, Fair and Handsome, and Kesh King. The company positions itself at the intersection of nature and science, offering wellness-focused FMCG products.
With a strong presence in rural India and expanding global markets, Emami blends traditional remedies with modern formats. Its aggressive marketing via celebrity endorsements keeps it top-of-mind across demographics. Emami also maintains a diversified channel strategy including e-commerce, general trade, and international retail.
Services Offered:
- Ayurvedic and herbal personal care product development
- R&D labs for Ayurvedic formulation testing
- Export services to global markets
12. Amul (GCMMF)
- Website: https://www.amul.com
- Established: 1946
- Revenue (FY24): ₹61,000+ crore
- Milk Procurement: Over 26 million liters/day
- Distribution: 10,000+ distributors
Amul, managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), is India’s largest dairy brand and one of the world’s biggest milk producers. Its product line includes milk, cheese, butter, ice cream, paneer, and more. Amul has built a massive cold chain network, ensuring quality and freshness across urban and rural areas.
It is also instrumental in empowering millions of farmers through its cooperative model. The brand is synonymous with trust and affordability, and has evolved to include products like flavored milk, chocolates, and protein-rich beverages.
Services Offered:
- Dairy procurement and cold chain logistics
- Farmer training and cooperative services
- Product distribution and retail franchising
13. Varun Beverages Ltd (VBL)
- Website: https://www.varunbeverages.com/
- Founded: 1995
- Revenue (FY24): ₹16,800 crore
- Licensed Bottler for: PepsiCo
- Reach: 27 Indian states, 13 countries
Varun Beverages is one of the leading FMCG companies in India, serving as the largest bottler for PepsiCo in the country. It handles manufacturing, distribution, and marketing for brands like Pepsi, 7UP, Tropicana, Gatorade, and Aquafina. The company has a dominant presence in both carbonated and non-carbonated beverages, supported by a network of modern manufacturing units and warehouses.
VBL has significantly grown its international footprint while continuing to invest in capacity expansion in India. It ensures beverage availability across seasons with strong logistics. The company also focuses on sustainable practices such as water stewardship and energy efficiency.
Services Offered:
- Beverage bottling, distribution, and warehousing
- Product marketing and co-branding campaigns
- Cold chain and supply chain services
14. Tata Consumer Products Ltd
- Website: https://www.tataconsumer.com
- Formed: 2020 (from Tata Global Beverages)
- Revenue (FY24): ₹14,500+ crore
- Brands: Tata Tea, Tata Salt, Himalayan, Tetley
Tata Consumer is a major player in India’s food and beverage market, uniting legacy brands such as Tata Tea, Tetley, Tata Salt, and Soulfull. It has also acquired Ching’s Secret and Organic India to expand its footprint in health and nutrition segments.
With a renewed focus on premium and wellness offerings, the company drives innovation through sustainable sourcing and digital transformation. Tata Consumer has a widespread rural reach and growing international presence. Its multi-channel strategy helps it capture both value-conscious and premium consumers.
Services Offered:
- Beverages and food manufacturing
- Export and international retailing
- Plant-based and organic product development
15. Zydus Wellness
- Website: https://www.zyduswellness.com
- Established: 1988
- Revenue (FY24): ₹1,400+ crore
- Key Brands: Sugar Free, Everyuth, Complan, Nycil
Zydus Wellness is a health-oriented FMCG company offering nutrition and skincare products. Known for Sugar Free, Complan, and Everyuth, the brand caters to consumers seeking healthier lifestyle choices. It has strong distribution in both urban and Tier-II/III cities.
Zydus blends pharmaceutical-grade R&D with fast-moving products in categories like nutrition, skin care, and immunity. It benefits from the parent company Zydus Lifesciences, ensuring quality control and research support.
Services Offered:
- Nutrition and wellness product R&D
- Pharmaceutical-standard quality assurance
- Skincare innovation and market launch support
- Would you like me to continue with companies 16 to 20 in the same format?
16. CavinKare Pvt. Ltd
- Website: https://www.cavinkare.com
- Founded: 1983
- Revenue (FY24): ₹1,500+ crore
- Brands: Chik, Meera, Spinz, Nyle, Indica
- Presence: Pan-India and exports to 20+ countries
CavinKare began as a small personal care startup in Chennai and has evolved into a diversified FMCG giant. It disrupted the Indian market by introducing sachet packaging for shampoos, making personal care accessible to rural consumers.
Its portfolio now includes products in personal care, dairy, snacks, and beverages. CavinKare has also built strong equity with its regional focus and affordability-first approach. The company is expanding rapidly in dairy and food sectors through its “Ruchi” and “Green Trends” brands. It maintains a strong presence in southern India and is growing nationally.
Services Offered:
- Personal care and beauty product manufacturing
- Dairy processing and branded food packaging
- Salon chain (Green Trends) operations and franchising
17. Jyothy Labs Ltd
- Website: https://www.jyothylabs.com/
- Founded: 1983
- Revenue (FY24): ₹2,400+ crore
- Brands: Ujala, Maxo, Margo, Exo, Henko
- Distribution: Over 2.5 million outlets
Jyothy Labs is known for household and personal care brands deeply rooted in Indian values. As one of the notable FMCG firms in India, its flagship product, Ujala Fabric Whitener, became a household name in the ’90s. Since then, it has expanded into fabric care, dishwashing, personal care, and mosquito repellents.
The company has a strong rural distribution network and offers affordable pricing to mass consumers. Its recent focus has been on increasing digital reach and rural visibility. Jyothy Labs is trusted for its simplicity, effectiveness, and cultural connect.
Services Offered:
- Household cleaning and pest control product development
- Fabric care and dishwash detergent manufacturing
- Ayurvedic skincare and personal hygiene solutions
18. Patanjali Ayurved Ltd
- Website: https://www.patanjaliayurved.net
- Founded: 2006
- Revenue (FY24): ₹45,000+ crore (group level)
- Products: Over 3,000 SKUs across segments
- Retail Network: 5,000+ exclusive stores and e-commerce
Patanjali is one of India’s fastest-growing FMCG companies, focused on Ayurvedic and natural wellness products. As a prominent name among FMCG Companies in India, it gained popularity for offering affordable alternatives to multinational FMCG brands. The company’s wide range includes personal care, health supplements, packaged foods, dairy, and cleaning products.
Patanjali’s association with yoga and Ayurveda gave it strong credibility and mass appeal, particularly in Tier-II/III cities. With its aggressive expansion in retail and partnerships with platforms like Flipkart and Amazon, it continues to gain market share.
Services Offered:
- Ayurvedic R&D and natural product formulation
- Large-scale manufacturing and retail franchising
- Wellness center operations and health food innovation
19. Nirma Ltd.
- Website: https://www.nirma.co.in
- Founded: 1969
- Revenue (FY24): ₹8,000+ crore
- Headquarters: Ahmedabad, Gujarat
- Key Brands: Nirma, Nima, Nirma Beauty Soap, Nirma Detergents
Nirma is a homegrown FMCG giant that revolutionized India’s2detergent market by offering affordable washing powder to the masses. From humble beginnings, the brand scaled rapidly across India, especially in Tier 2 and rural areas.
Nirma’s success lies in its deep understanding of consumer affordability, effective mass advertising, and vast rural distribution. Over the years, it has diversified into soaps, personal care, cement, and chemicals. Its flagship detergent product continues to dominate value-based markets, while its catchy branding remains iconic across generations.
Services Offered:
- Manufacturing of detergents, soaps, and cleaning products
- Personal care and hygiene product range
- Industrial chemicals and cement (diversified group business)
20. Himalaya Wellness Company
- Website: https://www.himalayawellness.in
- Founded: 1930
- Revenue (FY24): ₹2,800+ crore
- Global Presence: 100+ countries
- Headquarters: Bengaluru, Karnataka
Himalaya Wellness is one of India’s leading FMCG and pharmaceutical brands rooted in Ayurvedic and herbal science. It offers a wide array of wellness products across baby care, skincare, oral care, supplements, and OTC drugs.
The brand is known for its science-backed herbal formulations and strong research infrastructure. Himalaya has established trust through consistent product quality and is expanding rapidly in both e-commerce and international markets. Its wellness-first philosophy appeals to health-conscious consumers in India and abroad.
Services Offered:
- Ayurvedic wellness and skincare product development
- Herbal personal care and nutraceuticals
- Pediatric and baby care solutions
- OTC and prescription pharmaceuticals (herbal-based)
Conclusion
India’s FMCG sector thrives on diversity, scale, and deep-rooted brand loyalty. FMCG companies in India, from legacy players like HUL and ITC to newer disruptors like Patanjali and Zydus Wellness, each contribute uniquely to the market’s evolution. These companies are not only catering to traditional urban centers but are also building strong rural connections and digital ecosystems.
As health, sustainability, and affordability emerge as dominant themes, the FMCG landscape is shifting rapidly. Whether through Ayurvedic wellness, packaged foods, or hygiene innovations, these 20 firms continue to shape consumer choices across the nation and globally.
FAQs
Q1. What is FMCG?
FMCG stands for Fast-Moving Consumer Goods, products that are sold quickly at relatively low cost.
Q2. Which is the largest FMCG company in India?
Hindustan Unilever Limited (HUL) is currently the largest FMCG company in India.
Q3. Which Indian FMCG company has the widest rural reach?
Companies like Dabur, HUL, and ITC have extensive rural distribution networks.
Q4. Which FMCG brands are most trusted in India?
Maggi, Parachute, Amul, Dabur, and Colgate are among the most trusted FMCG brands.
Q5. Is Patanjali an FMCG company?
Yes, Patanjali Ayurved is a major Indian FMCG company known for its Ayurvedic and natural products.
