Product development has never been a tightrope walk. Bringing an idea to life involves careful planning, collaboration, planning, and the right tools to make it all work.
With our foray into 2025, many innovative product management software are available to simplify processes, improve communication, and accelerate delivery.
Selecting the right product management tool for your organization or team is a time-consuming endeavor. There are, naturally, millions of tools with different features, integrations, and applications.
To save you time, we have the best product management software in 2025 below.
Product management software: what is it?
We shall cover the definition and history of product management software before proceeding to actual tools. Essentially, it facilitates collaboration, planning, and tracking development and release of a product. It tracks tasks, roadmaps, milestone tracking, and facilitates analytics and customer feedback.
Product management software is the focal point of product development teams, where they get cross-functional teams such as marketing, design, engineering, and customer support together. An effectively designed tool keeps all the team members in sync and targeted towards common goals, mostly when more than one team works on the aspects of the product.
Major advantages of product management software are:
- Centralized Communication: Store all related information in a single location to have accurate and uniform communication.
- Transparency: Track task progress, follow dependencies, and prevent surprises.
- Efficiency: Reduce the back-and-forth with one tool for collaboration, reporting, and tracking.
- Better Decision-Making: Get real-time data and analytics to make smart decisions across the product lifecycle.
With so many tools available, it’s important to know these tools’ essential features and capabilities before making a decision.
List of Top 10 Best Product Management Tools
1. Pivotal Tracker:
Pivotal Tracker is a top pick among software development teams, particularly those with agile practices. The project management software streamlines the process of planning, tracking, and delivering software, and is perfect for high-velocity, iterative development cycles.
Key Features:
- Aids you in constructing your brand story so that communication is effective.
- Automates your planning for you to handle timelines effortlessly.
- Strengthens your team with analytics.
- The working area allows several views to be displayed simultaneously.
Pricing:
It provides a free version that supports up to five users and projects.
2. ProductPlan
It is mainly utilized by product managers and development teams for planning and conveying the direction and priorities of a product to customers and executives. ProductPlan enables users to use data to determine priorities for new product features and provides functionality for synthesizing product strategy into visual roadmaps.
Key Features:
- It gives priority to the planning board’s product backlog items.
- You are easily and promptly able to view your entire product collection with the portfolio view.
- It creates a roadmap in the Kanban methodology.
- It creates roadmaps by date utilizing the timeline view.
Pricing:
Basic Plan ($39/editor/month): Provides unlimited roadmaps, unlimited viewers, integrations, and basic support.
Professional Plan ($69/editor/month): Includes additional features like more views, two-way synchronization with Jira, additional integrations, activity statistics, and improved support.
Enterprise Plan (Custom Pricing): Intended for big teams with complex organizational needs, offers customized terms of service, adjustable payment terms, additional training options, and premium support.
3. Trello
Trello is project management software that prioritizes and organizes projects using a board-based, visual system for teams. It allows users to build boards, lists, and cards to represent projects, tasks, and workflows and provide an easy way to manage progress. Trello makes it simple to organize tasks, collaborate as a team, and communicate openly. It is adaptable and suitable for a range of tasks and group sizes.
Key Features:
- Work effectively on tasks with the help of Kanban boards and checklists.
- Use calendars to maintain control over assignments and meet deadlines with the timeline feature.
- Streamline your work by establishing board rules and custom cards, with Slack and Jira integration.
- Provides a range of templates for specific uses, like product management, productivity, and team coordination.
Pricing:
Trello software has a free version with ten boards, and its paid versions start at $10 per user per month with unlimited boards.
4. Craft.io
Craft.io is an extensive product management platform that is relied upon by enterprises to develop digital products with confidence. It provides services specific to product management that help create great digital products. Craft.io can significantly help product management using product roadmap creation tools, planning engine, customer voice engine, and integration with development tools like Jira.
Key Features:
- Roadmap creation
- Expert viewpoints
- Graphical representation of information
- Successful product management strategies
- Priority-setting features and customer relationship management software
Pricing:
The premium plan with more and improved features like Pro and Enterprise begins at $79.
5. Productboard
Productboard is a robust product management software that offers features to record problems, feedback, and user research in an efficient manner. It also handles feature ideas and releases on plan. It is beyond being a roadmap tool as it offers the capability to share interactive roadmaps to engage stakeholders and create a strategy-mindset.
Key Features:
- Personalized road mapping functionality to personalize strategic plans in accordance with the unique requirements and objectives of each client or project.
- Interactive feedback websites facilitate customers to play an active part in the improvement process.
- Prioritization using data to prioritize and simplify processes as per data.
- Limitless roadmap alternatives designed to accommodate the diverse needs and perspectives of everyone involved.
Pricing:
Productboard provides a free 15-day trial, with premium subscriptions including Essentials for $20, Pro for $59, and Enterprise configurable pricing per user/month.
6. Ignition
Ignition provides different services to increase the efficiency of managing products. The services it offers are the Gateway, which is the central Ignition service with projects hosted on it and the data collection is managed, Designer for screen setting up and configuring tag data, and Client to show project screens.
Key Features:
- Provides functionality to add any number of users without interruption and in a hassle-free manner to ensure scalability and inclusiveness for your organization.
- Can readily plan and visualize roadmaps to ensure efficient strategic planning and tracking of progress across projects and teams.
- Can automate internal communications and ensure timely updates, reminders, and collaboration among all stakeholders.
- Develop detailed release notes and battle cards with actionable, concise information to inform and equip teams and stakeholders with key insights and strategies.
- Supports views by calendar and timeline along with product idea boards to provide an opportunity for team members to work together.
- Offers access to competitive intelligence information, and research studies reports.
Pricing:
A free version is available, and certain elements of the merchandise may be acquired separately. For groups interested only in utilizing the product management feature, prices start at $79/month.
Explore more: Customer Engagement Platforms
7. SurveyMonkey
SurveyMonkey is a web-based survey software offering services for secure survey sites, worldwide survey responses, customer experience improvement, and employee engagement tracking. It enables organizations to collect insights, enhance processes, and optimize product management using surveys and quizzes. Organizations can use SurveyMonkey to gather feedback, analyze data, and improve processes efficiently.
Key Features:
- Effectively create forms, polls, and surveys without duplicating content.
- Use HR and marketing tools for the best business solutions.
- Gather useful feedback from customers or users through different means, including email, mobile chat, or social media sites.
- Use the NPS calculator to measure customer satisfaction and enhance brand loyalty.
Pricing:
The three options for individual and corporate needs are offered by this survey management platform. The business packages’ pricing starts at $25 per user per month.
8. Figma
Figma is a cloud platform for designing and prototyping, which provides several services to make design and collaboration easier for product management. Figma provides unlimited design files, version history, team libraries, and feature-rich prototyping. Figma facilitates supporting product management by ease of collaboration in real-time, effective design workflow, and ease of communication among the team.
Key Features:
- Provides a set of plug-ins, including stock images and flowcharts, as well as stylable styles for color, text, grid, or effect.
- Provides easy editing and collaboration via version history tracking.
- Supports users to embed prototypes into their favorite software seamlessly.
Pricing:
Customers can take advantage of the power of Figma with a free plan. Its premium plans include additional features such as professional, organizational, and enterprise at $12, $45, and $75 per month respectively.
9. Aha!
It is a web-based tool that is meant for product strategy and road mapping. The purpose of this tool is to make it easy to comprehend the purpose, timing, and content of your products in order to manage them effectively.
Key Features:
- There are various types of product roadmap templates to suit your needs and tastes.
- Idea portals help the users to obtain feedback from multiple stakeholders and control ideas in a coordinated way.
- With the sharable roadmap feature, team members are able to work together effortlessly as they share one common roadmap and receive updates in real-time.
- The template provides integration features with well-known product management solutions, including Azure DevOps, Asana, and GitHub along with analytics solutions like Google Analytics and CRM solutions like Salesforce.
Pricing:
The cost of Aha! starts at $59 per user per month. There is also a special plan for startups with less than $1.5 million funding.
10. Airfocus
Airfocus is a modular product management software specifically designed for product teams to manage market-facing products in an efficient manner. It enables product management by providing a flexible system that suits different workflows, OKRs, prioritization of user needs, and team alignment through transparent roadmaps. Services provided by the platform include tracking progress, building product roadmaps, portfolio alignment, and sharing your work with both internal and external audiences.
Key Features
- Collects feedback from customers and efficiently resolves top issues.
- Allows a flexible product platform that is meant for users’ particular requirements.
Pricing:
This product management software offers subscription plans that start at $69 per editor per month with multiple integrations with development tools and feedback platforms.
Explore more: AI Customer Service Chatbots
Key Features to Search for in Product Management Software
When you choose the right product management software, it’s important to pay attention to the needs of your team. All tools are for different things, but here are some key features you should be on the lookout for:
1. Task and Project Management
Task management is a key aspect of any product development platform. A top tool will let you delegate tasks to individual members, assign due dates, and monitor real-time progress. It should also integrate agile frameworks like Scrum and Kanban to enable teams to work fast and iteratively.
2. Roadmap Generation
You need a concrete product roadmap to guide your team through development phases and communicate long-term goals. A rich roadmap feature application feature enables you to structure and share your product strategy, priorities, and milestones into a well-comprehensible form.
3. Collaborative Capabilities
Good product management is based on collaboration. Hunt for products which provide in-tool messaging, the ability to share files, as well as the ability to add comments to features or tasks on a real-time basis. Inclusion with universal communication software like Slack or Teams is an advantage.
4. Analytics and Reporting
Data-driven decision making is a must in the competitive product market of today. The ideal product management software should provide product performance data, percentage completed tasks, and team productivity in general. With these statistics, you are in a position to make smart decisions and simplify procedures.
5. Integrations
The leading tools will, naturally, integrate into your existing stack, including project management, CRM, analytics, and design tools. This will mean that everything is talking to each other and data flowing freely from platform to platform.
6. Customization
Every team is different, so features for customization are a must. Look for an instrument to tailor workflows, dashboards, and templates to your team’s practices.
7. User-Friendliness
An instrument only functions if your team can utilize it. A complex, difficult-to-operate platform will stifle productivity. Choose a tool that is easy to operate and intuitive to use for team members with varied technical skills.
Conclusion
Product management software have a strong contribution in maximizing the new product development process through collaborative efforts of team members and making informed decisions with the help of data.
These tools empower businesses to increase innovation activity, shorten the time-to-market of their products, and be better positioned compared to the competition within a continuously evolving market landscape.
