Do you have a dream of owning a retail store that sells itself practically? Miniso is a brand of the most thrilling and rapidly expanding lifestyle retail stores in India today. Welcome to its world. Have you ever passed the entrance of a Miniso store and wondered to yourself whether you should open one of them? You are not the only one. The Miniso franchise cost is now being investigated by thousands of entrepreneurs around India as a means of penetrating the rapidly growing lifestyle retail sector.
We have not only deconstructed every rupee of the investment in this wide-ranging 2026 guide but also unveiled the profit potential and given you the exact steps to begin this great entrepreneurial adventure.
Miniso as a Global Lifestyle Retail Brand
Miniso is a China-based firm that has developed a small concept store into a global retail giant of more than 6,000 stores in 100+ countries, which started its operations in 2013. The brand has a genius combination of the minimalist design influenced by Japanese influence and high-quality and affordable production.
Miniso has reinvented value retail, starting with the eccentric interior design and fashionable beauty products, to essential electronics and iconic plush products. The brand has established a strong following of customers through the release of fresh and innovative products every week across the world, and continues to repeat the same process. In a word, Miniso is not selling products; it is selling a lifestyle.
Miniso in India — Brand & Market Overview
Miniso has captured the Indian market since it made an impressive entry into the country. The brand has managed to open more than 300 stores in Tier 1, Tier 2, and even Tier 3 cities by 2026 and has penetrated the young and aspirational population of India, and increasing disposable incomes.
The promise of Miniso has been realized by Indian consumers, who have realized that it is a retail outlet of premium quality but at honest prices, and it has become one of the most frequented shopping outlets both in malls and high streets. As the organized retail industry in India has never grown as fast as it is growing currently, this is the ideal moment to study the Miniso franchise cost and establish a market presence in this flourishing industry.
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What Is a Miniso Franchise?
A Miniso franchise is an organized business relationship in which you, as a franchisee, would run a Miniso-branded retail store with the proven systems, supply chain, and international brand identity of the company. Miniso is mostly based on the FOFO (Franchise Owned, Franchise Operated) model in India. It implies that you have invested the capital and run the day-to-day activities, and Miniso provides the rest of it: the products, store design blueprint, marketing assistance, and training to run the business.
It is the perfect example of the ambitious entrepreneurs who desire the freedom of running their own business without having to start with nothing. The most important step towards having this strong retail property is to understand the Miniso franchise fees.
Miniso Franchise Cost in India 2026 — Breakdown
Miniso franchise fees range between ₹50 Lakhs and ₹1 Crore according to the city tier, location of the store, and store size. The following is the breakdown of all the components you have to plan:
Initial Franchise Fee
Franchise fee is an initial payment which gives you the rights to use the brand name, intellectual property, and systems of operation of Miniso under a given tenure period.
- Price: Rs. 1.5 Lakhs to Rs. 10 Lakhs (depends on the region and store model)
- Payment Date: Signing of the official franchise agreement.
- Purpose: Addresses brand licensing, onboarding support, and documentation.
- Validity: Depending on the term of your franchise agreement, which is 3-5 years, on average.
Store Setup & Investment
The development of the branding of Miniso’s appearance is a must. The company has rigorous aesthetic policies to maintain the same world-class image across all its stores. This segment of Miniso franchise cost includes:
- Interiors & Fit-outs: Rs. 8 Lakhs to Rs. 15 Lakhs on the walls, floor, and ceiling design.
- Fixtures & Equipment: Rs. 8 Lakhs up to Rs. 10 Lakhs on specialized display racks, shelving units, and lighting rigs.
- Security Deposits: It is a refundable security deposit for branding and fit-out compliance, ranging from Rs. 3 to 5 Lakhs.
- Signage & Branding: This is part of the fit-out cost; this should be done by Miniso-approved vendors only.
Working Capital & Inventory Requirement
Your shelves in the stores should be completely filled on the first day. This represents the largest single outlay of Miniso franchise cost, most of the time:
- Initial Inventory Stock: Rs. 30 Lakhs to 50 Lakhs, based on store size (usually 500 to 1,200 sq. ft.)
- Operating Buffer Fund: Have at least 5 Lakhs of liquid cash in the form of cash to meet the initial monthly costs which include staff salaries, utility bills, and miscellaneous overheads.
- Replenishment of inventory: Miniso’s supply chain enables fast restocking, with an average inventory turnover of only 21 days.
Royalty & Ongoing Fees
In addition to the initial Miniso franchise cost, it will incur recurring fees that ensure your franchise relationship remains active and your store is supported:
| Fee Type | Percentage / Amount | Frequency |
| Royalty Fee | 3% to 7% of Monthly Sales | Monthly |
| Marketing & Brand Fee | 2% to 3% of Monthly Sales | Monthly |
| Staff Training Fee | Rs. 18,000 (approx.) | Yearly |
Such recurring charges are the norm in the industry, and they are offset by the brand’s strong marketing appeal and traffic-generating power.
Miniso Franchise Profit Margin — What to Expect
This is where the investment is actually justified. Miniso franchise cost is designed to recover at a high and comparatively short rate. Franchisees have an average gross profit margin of 35% to 45%. By subtracting the rent, staff salaries, royalty and utilities, the net profit margin is usually between 10% and 18% which is very high in the retail industry.
Since Miniso products are impulse-buy, trend-based, and have lightning-fast inventory turnover, the majority of stores break even within 12 to 18 months. The amount of revenue that will be earned every month in prime locations is between ₹12 Lakhs to ₹20 Lakhs and this is one of the most attractive retail investments that can be made in India at present.
Contact & How to Apply for a Miniso Franchise
The 2026 application is easy and entrepreneur-friendly. This is all that you are going to need.
Official Contact Details
- North-East India: +91-8448183431
- South-West India: +91-8448183432
- Pan India / Headquarters: +91-7428848100
- Official Franchise Email: franchise@minisoindia.com
- Alternate Email: franchise.india@miniso.com
- Website: https://www.miniso.com/
Application Steps: Step-by-Step Guide 2026
Step 1 – Preliminary Investigation: Visit the Miniso India website or call your regional manager, show interest, and get the official franchise information pack.
Step 2 — Location Scouting: Find a great retailing site of 500 to 1,100 sq. ft. within a high-traffic mall or high-traffic high street.
Step 3 — Documentation: Fill and submit your KYC forms, financial history or net worth evidence, and property information to verify a brand.
Step 4 — Agreement and Pay: Pay the relevant fees of the Miniso franchise cost and sign the Letter of Intent (LOI) and the official franchise agreement.
Step 5 — Store Set-up: Only deal with approved interior suppliers for Miniso to ensure the fit-out is done according to brand requirements.
Step 6 — Training Programme: Dispatch your store manager and key personnel to complete a compulsory Miniso training programme covering operations, customer service, and inventory management.
Step 7 – First Inventory Shipment: Take delivery of your initial stock with the Miniso supply chain network.
Step 8 — Grand Opening: Start your store and enjoy full Miniso marketing and operation support.
Phone/Email Inquiry Options
- Call the Pan India helpline at +91-7428848100 for the fastest response
- Send a formal franchise proposal to franchise.india@miniso.com by email.
- Use the official contact form on the Miniso India site for general business inquiries.
- Ask an executive of franchise development to arrange a virtual meeting through email.
- Come to the closest Miniso corporate office in your town and have a face-to-face talk.
Is a Miniso Franchise Profitable?
Surely yes, and the 2026 figures support this argument effectively. Miniso franchise cost is substantial, but it is comparable to its revenue potential. Franchisees are also able to recover investment much faster than most retail formats since they can sell between ₹12 and ₹20 Lakhs monthly in prime locations.
The main strength of Miniso lies in its weekly new releases, which keep customers from getting tired of the store and ensure a steady stream of repeat visits. Together with a globally recognized brand, an exclusive IP partnership with Disney, Marvel, and Sanrio, and a razor-sharp supply chain, the Miniso franchise is arguably one of the most lucrative retail opportunities in Indian organized retail today.
Comparison With Other Franchise Opportunities
What are the comparisons in Miniso franchise cost and its returns in comparison to other retail formats?
| Feature | Miniso Franchise | Generic Gift Store | Premium Luxury Brand |
| Total Investment | Rs. 50L – Rs. 1 Crore | Rs. 15L – Rs. 25L | Rs. 2 Crore+ |
| Brand Recall | Very High | Low | High |
| Inventory Turnover | High (21 Days) | Low | Moderate |
| Net Profit Margin | 10% – 18% | 15% – 20% | 5% – 10% |
| Break-even Period | 12 – 18 Months | 18 – 24 Months | 24 – 36 Months |
| Marketing Support | Strong (Global Brand) | None | Moderate |
| IP Collaborations | Yes (Disney, Marvel) | No | Varies |
Although a generic gift shop might be cheaper to start, Miniso franchise price comes with much better brand strength, quicker turnover and a more stable and streamlined way to long-term profitability.
Pros & Cons of Investing in a Miniso Franchise
Investments always have two sides. Below is an open view of the two:
Pros
- Global Brand Recognition: Customers will have instant customer trust and footfall on the opening day, without the need to create brand awareness.
- Supply Chain Excellence: Direct access to Miniso’s world-class global inventory and logistics network provides the company with a stable supply of products.
- Minimal Marketing Energy: The brand is widely popular, and therefore, it has a lot of organic traffic, which will greatly lower your marketing load.
- Great ROI and Rapid Payback: Miniso franchise costs are typically recovered within 12-18 months in carefully selected prime locations.
- Exclusive IP Collaborations: Right to sell licensed Disney, Marvel, Sanrio, and other popular worldwide products.
- Streamlined Processes: Every process, standard operating procedure, and system is well-documented and easy to follow.
Cons
- Expensive Entry fee: The overall amount of the Miniso franchise, i.e., up to Rs. 1 Crore, is sufficient to keep away small or first-time investors.
- Strict Brand Guidelines: There is little room to change the store design, product display, or local sourcing.
- Location Dependency: Location premium and high-rent malls or commercial high streets are very dependent.
- Royalty Burden: This is an obligatory payment of royalty and marketing fees in the form of fixed monthly payments, regardless of the individual store’s net profitability.
- Weak Product Control: Franchisees have few choices regarding product mix or locally appropriate items.
- Increasing Competition: Pressure is rising as local look-alike lifestyle brands try to copy the Miniso model and offer it at low prices.
Conclusion
One of the most strategically viable choices an entrepreneur can make when entering the expanding lifestyle retail market is investing in a Miniso franchise in 2026. Although the cost of Miniso franchise is not a joke, the price of the franchise is between Rs. 50 Lakhs and Rs. 1 Crore; still, the cost of franchise is supported by a world-renowned, trusted brand, effective supply chain, and a product portfolio that keeps customers excited and keeps them coming back.
Having a well-defined application procedure, a high level of profitability, and a brand that still manages to reinvent itself by introducing sustainable products and international IP partnerships, the Miniso franchise cost is not just a cost; it is an investment in a tested and expanding business strategy that was estimated perfectly well. It is time the entrepreneurs who have the right capital and the right location act.
FAQs
How much space does a Miniso franchise take in terms of the required space at the store?
It should be at least 500 to 1200 sq. ft. and ideally located in a high-traffic mall or a high street.
How much does it cost to open a Miniso franchise in a Tier 2 city?
The overall investment is between Rs. 60 Lakhs and Rs. 80 Lakhs in Tier 2 cities, which is a little bit less than in metro city locations.
Is the cost of the franchise fee incorporated in the total cost of the Miniso franchise?
Yes, the Miniso franchise cost (Rs. 1.5 Lakhs to Rs. 10 Lakhs) is included in the sum of investments offered by the brand at the onboarding stage.
What is the duration of signing the agreement to open a store?
The store fit-out, staff training, and initial delivery of inventory usually require 45-60 days to be done before the Grand Opening.
Is it possible to sell non-Miniso products in my franchise store?
No. The franchisees are also expected to only sell Miniso-branded stock and they may not add third-party or locally available goods to the store.