You wonder what is in that bright yellow booth in the food court that has become a crowd puller? The one that reeks of hot tasty momos? That’s Wow! Momo and it has turned out to be a huge food superstar in India.
It is not a little store anymore, it is a giant corporation that began with a modest amount of money and a huge dream.
Today, we will discuss this company simply and in a friendly manner. We will discuss the extent to which it is, in fact, worth, how it all began, and how it expanded out of a single small stall into a food empire.
This is the story of Wow! Momo. And to provide you with a little preview, we are talking about a company which:
- Began with 30,000 rupees (approximately the cost of a good laptop).
- Now operates over 780 stores in India.
- Worth more than 2740 Crores (or 330 million dollars) by 2025.
- Made close to 480 Crores in a single year (as compared to last year, FY24).
Ready to dig in? We want to know what is so wow momo net worth.
Wow! Momo’s Journey: From Street Stall to Fast-Food Empire
| Year / Milestone | Event / Funding / Achievement | Valuation / Metrics |
|---|---|---|
| 2008 | Founded by Sagar Daryani & Binod Homagai (joined later by Shah Miftaur Rahman) in Kolkata; initial investment ₹30,000 | N/A |
| 2018 | Early growth & brand scaling | Valuation: ~₹300 Cr |
| 2019 | Tiger Global Investment | Valuation: ~₹860 Cr |
| 2021 | Major Series C funding / expansion | Valuation: ~₹2,000 Cr |
| 2024 | Soonicorn stage; additional funds from Malaysian investors | Valuation: ~₹2,500 Cr |
| 2025 | Latest funding rounds / national expansion | Valuation: ₹2,740 Cr (~US$330 M); 780+ stores in 75+ cities; FY25 revenue target: ₹900 Cr |
A Unicorn in business refers to a startup worth over one billion dollars (1B). It’s rare and magical, just like a real unicorn. Now, is Wow! Momo a unicorn? Not yet.
Currently, it’s valued at around $330 million (₹2,740 Crores) in 2025. However, it is growing rapidly, and investors believe it could soon reach unicorn status—earning it the nickname “Soonicorn” (soon-to-be-a-unicorn).
The journey began in 2008 in Kolkata with Sagar Daryani and Binod Homagai, both 21-year-old college friends from St. Xavier’s. They had a simple idea: turn the humble street momo into a fun, clean, and exciting brand. With only ₹30,000 (~$40,000 then), they set up a tiny 6×6 ft kiosk in a Spencer supermarket, without any fancy restaurant.
In the early days, Sagar and Binod did everything themselves—serving free samples while wearing Wow! Momo t-shirts to attract customers. People loved it.
They didn’t stop at traditional steamed momos. They innovated with pan-fried momos, chocolate momos, and momo sizzlers—turning a street snack into a fast-food phenomenon like burgers or pizza.
Slowly, they expanded—first additional kiosks, then food court outlets, and finally full-sized restaurants. By 2025, Wow! Momo operates over 780 stores across 75+ cities, with a revenue target of ₹900 Crores (FY25). From a tiny ₹30,000 investment to a multi-brand QSR empire, this is the story of how two college friends built the next big Indian food brand.
Wow Momo Net Worth 2025: Valuation and Growth
This is the big question! When we discuss the net worth of a company, we are in effect referring to the value of the company.
What’s a Valuation? It’s a simple idea. The price tag that talented investors assign to an entire company is called a valuation. Should a person have been interested in purchasing 100 percent of Wow! This is what they would be supposed to pay today, Momo.
So, what’s the price tag for Wow! Momo in 2025?
Estimated Valuation: ₹2,740 Crores
The current investor reports and financial news as of 2025 place the valuation of Wow! Approximately 2,740 Crores at Momo Foods Pvt. Ltd.
In terms of perspective, that is approximately 330 million dollars. This amount is as a result of the company funding rounds.
Wow! Momo Funding History: Key Investments & Milestones
| Year | Funding Round / Event | Investor(s) | Estimated Valuation (₹ Crore / $ Million) | Notes |
|---|---|---|---|---|
| 2008 | Seed / Initial Investment | Self-funded by founders | ₹0.3 Lakh (~$0.03 million) | Started with ₹30,000 from Sagar & Binod |
| 2018 | Early Stage Funding | Angel / Seed investors | ~₹300 Cr | After proving the business model |
| 2019 | Series B / Tiger Global | Tiger Global | ~₹860 Cr ($120 M) | Big growth and investor confidence |
| 2021 | Series C / Tiger Global & Others | Tiger Global | >₹2,000 Cr ($250 M) | Significant vote of confidence; expansion underway |
| 2024 | Series D / Khazanah Nasional & OAKS | Khazanah, OAKS | ₹2,500 Cr | Soonicorn stage; aggressive expansion and pandemic survival |
| Early 2025 | Ongoing Series D / Bridge Rounds | Khazanah, Kamal Agrawal (Haldiram’s Nagpur) | ₹2,740 Cr (~$330 M) | Latest post-money valuation; aiming for IPO in 2028-2029 |
Valuation Growth Timeline (2018–2025)
Wow! Momo did not suddenly turn into a 2,740 Crores worth. It developed gradually and demonstrated itself at every step.
- 2018 (The Early Days): The company was valued at approximately 300 Crores after being in existence about 10 years and proving that the idea was a good one. A great start!
- The company has been raising more funds and its valuation has increased to over 860 Crores. Individuals were beginning to pay attention.
- 2021 (The Big Leap): Tiger Global, an American giant investor, invested. That provided the world with a massive vote of confidence. The value had shot up to above 2,000 Crores (more than 250 million dollars) overnight.
- 2024 (The ‘Soonicorn’ Stage): With additional expansion, expansion, and pandemic survival, the business collected additional funds, such as the Malaysian government. The value went up to ₹2,500 Crores.
Today: As per new funding in early 2025, today the value is 2,740 Crores.
This is the timeline of a company that continues to grow bigger, stronger and more valuable to its customers and investors.
Wow! Momo Revenue and Turnover (Year Wise Analysis).
| Financial Year | Operating Revenue (₹ Crore) | Year-on-Year Growth |
|---|---|---|
| FY20 | ~110 Cr | – |
| FY21 | ~106 Cr | -3.6% (Pandemic Impact) |
| FY22 | ~220 Cr | 107.5% |
| FY23 | ~413 Cr | 87.7% |
| FY24 | 470 Cr | 13.8% |
| FY25 (Target) | 900 Cr | 91.5% |
Investors believe that the company is worth valuation. The actual earning of the company in terms of selling momos, sizzlers and Mo-Burgs is called revenue (or turnover). It is the sum of sales and there is no deduction of rent, salaries, or food.
It is here that we find things really impressive.
Wow! Momo Turnover 2025 (Latest Estimates)
In the context of the present financial year (April 2024 to March 2025), Wow! Momo will sell between 625 crore and 650 crore. That is a huge amount of money. It demonstrates that the company is not merely a promise; it is a real and big company.
In the previous full financial year (April 2023 to March 2024), the company has registered revenue of 470 crore officially (total income of 479 crore).
This implies that they are developing at an exquisite rate.
Founders & Leadership of Wow! Momo: Who’s Behind the Brand
The company is as good as the individuals who operate it. In this case, the heart of Wow! Its original founders are still Momo.
Who are the Founders of Wow! Momo?
Three friends of St. Xavier College, Kolkata established the company:
- 1. Sagar Daryani
- 2. Binod Homagai
- 3. Shah Miftaur Rahman
The company was launched by Sagar and Binod with 30,000. They were later joined by their friend and classmate Shah who came to manage the business and finance.
They remain in the company today, and they are still at the forefront.
Who is the CEO of Wow! Momo?
Sagar Daryani is the CEO (Chief Executive Officer) and the most recognizable face of the brand.
Sagar is the “big picture” guy. He is the one who appears on interviews, talks and tells of the great vision of the company. He is fond of passion, energy and his ambition to bring the Indian momo to the world.
He is the overall dreamer and narrator of the brand.
Binod Homagai is the Chief Operating Officer (COO). He is the “how-to” guy. He handles the massive multifaceted operations. How do you maintain all your 780+ stores serving the same momo? What do you do with kitchens, employees and delivery? That is what Binod and his team deal with on a daily basis.
The founders have made it work together with a big dreamer (Sagar), operator genius (Binod), and financial genius (Shah).
Wow! Momo Store Expansion & Multi-Brand Strategy
The physical locality is also a value in a company. Where are there many places where you can find a Wow! Momo?
Wow! Momo Total Outlets (2025)
As of late 2025, Wow! Momo Foods (the parent company) has more than 780 stores in more than 75 cities in India.
However, there is a clever twist here, that 780 is not only Wow! Momo” stalls. The company operates three brands, and they are usually located under the same address!
- Wow! Momo: The main protagonist, who sells every type of momos.
- Wow! China: Their second brand. They reasoned, Chinese food is liked by momo lovers as well. So they started Wow! The china sells noodles, fried rice and street style Chinese foods.
- Wow! Chicken: Their newest brand. They realized that there was a massive market of fried and grilled chicken, hence they introduced this to compete with other brands such as KFC.
Three brands will enable them to cover a broader audience. You might want momos, however, your friend wants fried chicken. Wow! Momo has a solution for both.
Their Expansion Strategy
They are not stopping. They have one of the most aggressive growth plans in the country. This is their 4-part plan, which is easy:
- More Stores: They aim to cross 1,000 stores by the beginning of 2026. What that entails is over 200 new stores within approximately a year!
- More Cities: They are aiming to expand to more than 100 cities next year, compared to the 75 cities currently.
- Go Big on FMCG: Fast-Moving Consumer Goods (FMCG). Simply put: supermarket selling. Now you may purchase packets of frozen Wow! Buy momos in the nearby grocery store and prepare it at home. This company already makes them tens of crores and is one of the main components of their future.
- Go International: They already tried some other countries (such as Bangladesh) and intend to establish stores in Southeast Asia and Middle East (such as Dubai).
They do not only intend to be the king of momos in India but it is the global food brand that began in India.
Is Wow! Momo Successful? (A Look at the Competition)
Therefore, having a 2,740 Crore valuation and 780+ stores, it is safe to say: Yes, Wow! Momo is an extremely successful person.
But how successful? Let us compare it with the big giants you are used to.
Within the fast-food (in the sense that the experts refer to this as QSR or Quick Service Restaurants) business, Wow! Momo has established its own world.
Market Position
Wow! Momo is the king of organized momos in India without any doubts. No one else comes close. They picked one of the street foods and created a clean, reliable, and entertaining brand using it.
Comparison with the Giants
| Company | Core Offering | FY25 / 2025 Key Metrics |
|---|---|---|
| Wow! Momo | Momos, Indo‑Chinese, Chicken, Kulfi (Multi‑Brand) | • Valuation: ~₹2,740 Cr (~US$330 M) • Stores: 780+ in 75+ cities • FY24 Revenue: ~₹470 Cr; FY25 Target: ~₹900 Cr |
| Domino’s India (Jubilant FoodWorks) | Pizza QSR | • FY25 Consolidated Revenue: ~₹8,141 Cr • Q4 FY25 Revenue: ~₹2,103 Cr • Q4 Profit: ₹48 Cr • Store Count: 2,179 Domino’s outlets as of March 2025 |
| McDonald’s India (Westlife Foodworld) | Burgers, Fast Food | • FY25 Revenue from Operations: ₹2,491.19 Cr (full‑year, consolidated) • Q4 FY25 Revenue: ₹603.14 Cr • Q4 FY25 Profit: ₹1.52 Cr |
| Burger King India (Restaurant Brands Asia) | Burgers / QSR | • Q4 FY25 Revenue: ₹633 Cr • Net Loss Q4 FY25: ₹56.28 Cr |
Why Investors are Backing Wow! Momo: Growth & Innovation
Why are intelligent investors spending hundreds of crores on a momo business?
- They have their Own Category: They are not another burger shop. They established and possess the branded momo category.
- Stunning Revenue: The point of revenue and store expansion (which we have just discussed) demonstrates that they have a formula of success.
- Product Innovation: They are not monotonous. Chocolate Momos? Momo Burgers (Mo‑Burgs)? Tandoori Momos? They are in a constant state of producing new, fun, and Instagram-able food. This makes customers eager and returning.
- Great ‘Unit Economics’: This is a very basic idea, which entails that every plate of momos they sell they make a good profit. The price of making momo is cheap and they are selling it at a high price that is capable of making them good money per order. This renders the business very healthy.
Wow! Momo Funding & Investors
Such a large company is supported by quite large names. These are the wealthy neighbours who had faith in the lemonade stand and contributed funds to make it expand.
The following are some of the largest investors (or partners) of Wow! Momo:
- Tiger Global Management: It is one of the most popular and successful investors in the world. They are located in America and have invested in such giants as Flipkart and Ola. When they invested in Wow! Momo 2021, it was the hint to the entire world that this company was a future superstar.
- Khazanah Nasional Berhad: The Malaysian national sovereign wealth fund. Yes–the Malaysian government had invested in Wow! Momo! This is a great trust and faith in the long-term vision of the company. They are a terribly serious, terribly big-time partner.
- ValueQuest Capital: The company has been recognized by a reputable Indian investment company that identified the potential of the company.
- Stride Ventures: A debt investor. This means they gave Wow! The company is repaying a loan that was taken by Momo to expand. Their most recent investment was in June 2025, which was by Stride.
The presence of such influential shareholders is Wow! Momo has more than just money. They get access to the most convenient tips, the most valuable contacts, and the most intelligent brain in the business.
How Wow! Momo Makes Money: Business Model Explained
What is the entire operation of the business? How does Wow! Momo earn money? It adopts an omnichannel model, which merely implies that it is everywhere.
- Dine‑in (QSR) Model: It is the traditional fast-food experience. You go to a food court or a shop on the street, place your order on the counter and take your food. This is what their business is all about.
- Online Delivery (Swiggy and Zomato): Their sales are massive in delivery. You stay at home, open an app, and 30 minutes later hot momos on your door. This channel rescued them during the pandemic and is currently a significant source of income.
- FMCG / Retail (The Supermarket Plan): They sell momo packets which are frozen in supermarkets. This allows them to access small town people who lack a restaurant within them. You can be a Wow! Momo customer never visit a shop.
- Product Innovation (The Secret Weapon); They can be always innovative and that is their true power. They are not only a food company but a food innovation company. They continue to experiment with new items, such as the Mo-Burg, which is a fried momo in a burger bun. It is special, delicious and they are the only ones who have it.
- Multi‑Brand Power: With Wow! China and Wow! They use the same kitchens to prepare all the three products and save on rent and staff expenses.
Such a combination provides the company with numerous opportunities to make money and makes it robust and less risky.
Challenges & Future Growth
Running 780 stores is hard.
Challenges
- Profitability : Their sales are enormous, yet they also invest much in new outlets, advertisement, and quality ingredients. In FY24 they had losses of 114 crores which is typical of a high growth company. They are investing back so as to transform that loss to constant profit.
- Competition: Since momos have become a billion dollar concept, there are numerous small stores and new brands replicating the product, each of them trying to take a piece of the cake.
- Quality Control: It has 780 plus outlets and it is not easy to maintain all the momos in Delhi as one in Chennai. Ensuring quality consistency is a day to day working issue.
The Future Growth (The Big Dream)
- 1,000 store objectives 1,000 outlets and 1,000 crores of revenue 1,000 outlets and 1,000 crores of revenue are their next goal, to reach by 2026-2027.
- Global Dream – They desire to make Wow! Momo a global company such as McDonald or Domino.
- IPO -They still plan to go public (Initial Public Offering). This implies that the company will be traded in the Indian stock market and any individual can purchase a share. They expect this within 2-4 years, circa 2028-2029, and transform a small stall into a big public firm.
Final Words
Wow! The story of Momo is not just a business case. It is the story of two college friends who had made a snack giant. They began with 30, 000 INR and expanded into a 2,740 crore food empire that has thousands of employees and makes millions of people happy. They demonstrate that it is possible to create a big brand by honoring and uplifting an Indian idea. The next time you notice a glaring yellow sign in a food court, then keep in mind that it is not merely a fast-food booth, but it is the largest and most delicious success story in India.
FAQs
1. What is Wow! Momo’s valuation in 2025?
In 2025, Wow! Momo has a valuation of approximately 2740 (330 million dollars).
2. Who founded Wow! Momo?
Sagar Daryani and Binod Homagai are two college friends of Kolkata who founded the company in 2008. They were later joined by their friend Shah Miftaur Rahman.
3. Wow! Momo a “Unicorn” company?
Not yet. A unicorn has a valuation of 1 billion. Wow! Momo is valued at 330 million dollars, a Soonicorn (soon to be a unicorn).
4. How many Wow! Momo outlets are there?
By the end of 2025, the company operates more than 780 stores in three brands (Wow!). Momo, Wow! China, and Wow! Chicken) in more than 75 cities.