The only thing that is certain in the ever-changing digital environment of 2025 is that sales funnels are essential to any business that wishes to make conversions and increase its revenue. The ability to have an effective and automated sales funnel is no longer a luxury to either a digital marketer or an entrepreneur, but a necessity. However, with an abundance of different tools available, it is easy to be confused when selecting the appropriate sales funnel builders.
A sales funnel builder makes it easy to guide a potential customer through a step-by-step process, starting with the initial learning stage and progressing through to the purchasing stage. These tools enable you to easily make, optimise, and manage funnels- assisting you in turning visitors into leads and leads into paying customers.
In this blog, we’ll walk you through the 10 best sales funnel builders for digital marketers and entrepreneurs in 2025. Whether you’re a solopreneur just starting or an established marketer looking to scale, these tools will help you optimise your sales process and improve your bottom line. Let’s get started!
What is a Sales Funnel Builders?
A Sales Funnel Builder is specialised software developed to assist businesses in automating and streamlining the process by which potential customers interact with the business, from their initial interaction through to the point of purchase. Consider it as a chronological pathway that would direct the leads through the different phases of the buying process, namely, awareness, interest, decision and action, and finally conversion.
In its most basic sense, a sales funnel is based on nurturing leads by offering them appropriate information and the desired incentives at every level. This is made easy by sales funnel builders because one can create and run funnels using a friendly interface without the need to use complicated code or technical skills. You can only create landing pages, apply email sequences, arrange an A/B test, and monitor the funnel performance all as one tool with these tools.
In 2025, the top-ranking sales funnel maker will offer high-quality options such as drag-and-drop builders, CRM integrations, email automation, and features that enhance advanced analytics to enable you to optimise your marketing activities and generate more conversions.
Why Digital Marketers and Entrepreneurs Need Sales Funnel Builders in 2025
The digital marketing environment is more competitive in 2025 than ever. Old-fashioned marketing is no longer adequate. Digital marketers and entrepreneurs must be ready to be ahead of the curve by using more efficient and scalable strategies to create leads and increase conversions. This is the point at which sales funnel builders come in.
This is why they are essential to success in 2025:
Streamlined Automation
Sales funnel builders will enable you to automate your core activities, such as capturing leads, sending follow-up emails, and tracking conversions. Such automation saves time on manual input, thus providing you with time to dedicate to other strategic areas of your business.
Conversion Optimization
The opportunity to monitor the effectiveness of each step of your funnel is one of the most important benefits of sales funnel builders. You can understand the point at which leads fall out accurately and work to improve the conversion rates by the number of page views or the number of button clicks.
Personalized Marketing
The modern customers demand an individual attitude. Sales funnel builders can enable you to divide leads according to their behaviour and provide them with personalised content at each touchpoint.
All-in-One Solutions
The tools provided by many current sales funnel builders are comprehensive and include funnel construction, email marketing, CRM integration, and payment gateways. It saves you the hassle of having to use several tools and makes your marketing process a lot easier.
Scalability
Your sales processes must scale as your business expands. Funnel builders are built to scale to your business and have advanced features, customisations, and integrations as you grow.
Key Features to Look for in a Sales Funnel Builders
When selecting a sales funnel builders, the key is to get a tool that suits the specifics of your business. There are a lot of different choices, so it is possible to concentrate on the correct features and use them to make the funnels efficient and converting. The most important features to be considered are the following:
Ease of Use (Drag-and-Drop Interface)
An interface should be easy to use and navigate through to generate and edit funnels in a short period. Find a tool that provides you with a drag-and-drop builder to build, personalise and optimise funnels without being a technical expert. This is particularly relevant when you are interested in lowering the learning curve and you have limited time to spend on the setup.
Customizable Templates
Pre-designed templates of sales funnel builders can help you start at a higher pace. These templates ought to be highly customizable, and the design layout, as well as content, should be adjusted to suit your brand. The more possible choices there are, the more specific your funnel will be to your audience and objectives.
Email Automation and Follow-ups
One of the most effective functions of a funnel builder is to automate your email campaign and follow-ups. Seek out tools that will combine email automation that allows you to personally target messages and nurture leads, and engage without having to do it manually. Automated email series assists in moving the prospects along the funnel and persuading them to act.
Integrations with Other Tools
The sales funnel builders are supposed to fit well with other marketing tools that you adopt, e.g. your CRM, email marketing services, and payment gateways. The integration makes sure that data flows between tools smoothly,l,y and you do not need to input data manually, which will facilitate you to streamline operations and enhance lead management.
Advanced Analytics and Reporting
To maximise the effect of your funnel, you will have to be able to access detailed analytics. Find a tool that provides conversion tracking, A/B testing tools and where the leads are dropping off. The use of advanced reporting can assist you in pointing out the bottlenecks and enhancing the areas in which you are weak to enhance the overall performance of your funnel.
A/B Testing
With A/B testing, you can test various versions of your funnel (i.e. landing pages, CTAs, images) to find out which one works best. The possibility to execute these tests provides you with useful information to optimise your strategy and boost conversions.
Payment and Checkout Features
If you’re selling products or services, ensure the funnel builder includes a secure, user-friendly checkout process. Look for integrations with payment processors like Stripe or PayPal and features like one-click upsells or order bumps to increase your average order value.
10 Best Sales Funnel Builders for Digital Marketers and Entrepreneurs in 2025
1. ClickFunnels
ClickFunnels is a sales funnel builder that makes it easier to create high-converting sales pages, email sequences and membership sites. It is characterised by the convenient drag and drop interface, ready-made templates, CRM and email integrations. Best suited to entrepreneurs and marketers who require a one-stop solution to create leads and enhance conversions.
Key Features:
- Drag-and-drop funnel builder
- Pre-built funnel templates
- Email automation and sequencing
- Membership site support
- Integrations with CRM software, email tools, and payment processors
Pros:
- Comprehensive all-in-one solution
- Easy-to-use interface
- Extensive funnel templates for different business models
- Built-in email automation and CRM integrations
Cons:
- Higher pricing compared to some alternatives
- Limited customisation options for advanced users
- It can be overwhelming for beginners due to feature richness
Pricing:
- Basic: $147/month
- Platinum: $197/month
- Two Comma Club: $2,497/month (includes high-level features and coaching)
Best For: Entrepreneurs, coaches, and course creators looking for an all-in-one sales funnel solution.
2. Kartra
Kartra is a complete marketing system and is an amalgamation of funnel construction and email marketing, along with video hosting and membership management. It is made to suit entrepreneurs who want to have a holistic tool that can manage the whole customer journey, , capture of leads to payment. Kartra is well automated, analytic, and split-tested to maximise performance.
Key Features:
- Drag-and-drop funnel builder
- Advanced email automation
- Membership and course management
- Affiliate marketing system
- Analytics and reporting
Pros:
- Fully integrated platform for marketing, sales, and content management
- Excellent automation and split testing features
- Great customer support and resources
- Scalable for businesses of all sizes
Cons:
- Pricing may be prohibitive for small businesses
- Steeper learning curve for new users
- Limited customisation compared to standalone tools
Pricing:
- Starter: $99/month
- Silver: $199/month
- Gold: $299/month
- Platinum: $499/month
Best For: Digital marketers, entrepreneurs, and agencies looking for an integrated marketing and sales platform.
3. Builderall
Builderall is a cheap, all-inclusive marketing tool that also includes sales funnel, landing page, and email auto-responder tools, as well as a CRM. It is ideal among small enterprises and entrepreneurs that need an affordable tool that features a wide range of integrated features. The drag-and-drop interface of Builderall ensures funnel design and management within a short time.
Key Features:
- Funnel builder with drag-and-drop functionality
- Built-in email autoresponders
- Webinar and video hosting
- CRM and affiliate marketing features
- A/B testing and analytics
Pros:
- Budget-friendly pricing
- All-in-one solution with various marketing tools
- Good range of funnel templates
- Easy-to-use interface
Cons:
- Some advanced features can be glitchy
- Limited integrations compared to other tools
- Less polished user experience
Pricing:
- Free Trial: 7-day trial
- Pro Plan: $14.90/month
- Marketer Plan: $69.90/month
- Builder Plan: $79.90/month
Best For: Small businesses and startups looking for an affordable, all-in-one marketing tool.
4. Leadpages
Leadpages is an effective funnel-creating tool that is devoted to high-converting landing pages. Its drag-and-drop content editor, templates, and A/B testing make it possible to get marketers to build optimised funnels in a quick manner to generate leads and make sales. Leadpages can be easily combined with other marketing tools, which is why Leadpages would be a good option in specific and result-oriented campaigns.
Key Features:
- Drag-and-drop landing page builder
- Conversion-optimized templates
- A/B testing
- Email and CRM integrations
- Built-in lead capture forms
Pros:
- Focus on high-converting landing pages
- User-friendly interface for beginners
- Affordable pricing
- Great for lead generation and sales pages
Cons:
- Limited funnel-building features compared to other platforms
- More suitable for simple funnels rather than complex ones
- Some users report slow customer support response times
Pricing:
- Standard: $27/month
- Pro: $59/month
- Advanced: $239/month
Best For: Digital marketers and small businesses focused on lead generation with high-converting landing pages.
5. Funnel.io
Funnel.io is a data-driven platform devoted to sophisticated analytics and funnel performance monitoring. It enables marketers to monitor all activities, customer behaviour and to maximise the conversion rates. The tool is designed to be used hand in hand with advertising platforms and provides all-around reporting services to make evidence-based decisions.
Key Features:
- Advanced funnel performance analytics
- Multi-channel tracking
- Integrations with major advertising platforms
- Comprehensive reporting and insights
Pros:
- Data-driven approach to optimising funnels
- Easy integration with advertising platforms like Facebook and Google Ads
- In-depth analytics for smarter decision-making
Cons:
- Primarily focused on analytics, so not a full funnel-building solution
- Requires integration with other funnel-building tools
- Expensive for small businesses or startups
Pricing:
- Custom pricing based on business needs and volume (contact for a quote).
Best For: Data-driven marketers who need in-depth analytics and reporting for optimising funnels and ad campaigns.
6. Systeme.io
Systeme.io is a funnel builder that has everything to build an email automation, affiliate marketing, and course creation. It is a simple, inexpensive tool used by entrepreneurs and small businesses to build and automate sales funnels. Barebones and easy to integrate systeme.io is a lean solution to lead capture and nurturing.
Key Features:
- Funnel builder with drag-and-drop functionality
- Email automation
- Affiliate program management
- Landing page and blog creation
- Membership site support
Pros:
- Affordable pricing, especially for startups
- All-in-one solution for small businesses
- User-friendly interface with minimal learning curve
- Good range of funnel templates
Cons:
- Limited advanced features compared to more established tools
- Customisation options are less flexible
- Can be slow at times
Pricing:
- Free Plan: Available (with limited features)
- Startup Plan: $27/month
- Webinar Plan: $47/month
- Enterprise Plan: $97/month
Best For: Entrepreneurs and small businesses looking for an affordable, all-in-one marketing and funnel-building tool.
7. GetResponse
GetResponse is reputed to have email marketing capabilities, but also offers powerful funnel-building features such as landing page construction and automated email sequences. It is an effective single marketing device as it is compatible with e-commerce websites and customer relationship management software; therefore, it is the best tool to be used by companies aiming at automating their sales and marketing processes.
Key Features:
- Email automation and funnel builder
- Landing page templates
- CRM integration
- Webinar hosting
- A/B testing
Pros:
- Excellent for email marketing and funnel automation
- Integrated CRM and e-commerce features
- Affordable pricing for the features offered
- Strong webinar hosting functionality
Cons:
- Funnel builder can be clunky and not as intuitive as others
- Limited customisation for funnels
- Some features are only available on higher-tier plans
Pricing:
- Basic: $15/month
- Plus: $49/month
- Professional: $99/month
- Max: Custom pricing for large businesses
Best For: Email marketers and small to medium-sized businesses seeking integrated email marketing and funnel-building features.
8. Thrive Architect
Thrive Architect is a WordPress plugin that specialises in building highly customizable sales funnels directly on WordPress websites. Marketers can design sales funnels and landing pages that are optimised using its drag-and-drop builder and pre-designed components. It is ideal for the needs of WordPress users in need the ability to customise funnels without technical expertise.
Key Features:
- WordPress plugin with drag-and-drop funnel builder
- Pre-designed elements for funnels
- Customizable landing pages
- Email and CRM integrations
- A/B testing for optimisation
Pros:
- Seamless integration with WordPress
- Highly customizable, perfect for advanced users
- One-time payment (no recurring fees)
- Fast and responsive customer support
Cons:
- Only available as a WordPress plugin
- Not a complete funnel-building tool (focuses mainly on pages)
- May require some technical know-how
Pricing:
- One-time payment: $97 (for Thrive Architect plugin)
- Thrive Suite (all tools): $19/month (billed annually)
Best For: WordPress users who want full control over funnel and landing page design without a recurring subscription.
9. Unbounce
Unbounce is a landing page and conversion optimisation software that also allows sales funnel creation. Unbounce is known to be a dynamic text replacement and intelligent traffic-powered tool that marketers can use to create high-converting pages that will change automatically based on visitor data. It works best in businesses that are interested in maximising lead capture and conversions.
Key Features:
- Drag-and-drop landing page builder
- Dynamic text replacement for personalised user experience
- A/B testing and smart traffic features
- Integrations with email marketing and CRM tools
Pros:
- Best for creating high-converting landing pages
- Smart traffic and personalised experiences
- Great for testing and optimisation
- Easy to integrate with other marketing tools
Cons:
- Doesn’t offer full funnel-building capabilities
- Pricing is on the higher side
- Limited templates for some types of funnels
Pricing:
- Launch: $90/month
- Optimise: $135/month
- Accelerate: $225/month
Best For: Businesses focused on creating high-converting landing pages and optimising their conversion rates.
10. ConvertFlow
ConvertFlow positions itself as an all-in-one funnel builder that helps businesses attract, capture, nurture, and convert leads into customers. Unlike traditional funnel tools that focus only on landing pages, ConvertFlow integrates on-site campaigns, personalization, and automation to make sales funnels more dynamic.
Key Features:
- On-site targeting and personalised funnel creation
- Smart pop-ups and lead capture forms
- Behavioural segmentation for tailored marketing
- Email automation and CRM integrations
Pros:
- Highly personalised user experience with dynamic funnels
- Easy to integrate with existing websites and CRMs
- Excellent for lead capture and segmentation
- Powerful automation features
Cons:
- Primarily focused on personalisation and lead capture (not full funnel-building)
- Pricing can be steep for smaller businesses
- Some users report difficulties with integration
Pricing:
- Free Plan: Available (with limited features)
- Pro Plan: $99/month
- Advanced Plan: Custom pricing
Best For: Businesses that want to create personalised, behaviour-driven funnels and improve lead capture through dynamic pop-ups and forms.
How to Choose the Right Sales Funnel Builder for Your Business
- Determine Your Business Requirements: Determine whether you require a lead generation tool, a complete sales process or a particular feature such as membership sites or checkouts. In the case of lead gen, Leadpages is the best option; with full funnels, use ClickFunnels or Kartra.
- Think about your Budget: Select a builder in your budget. Builderall and Systeme.io are cheaper, and ClickFunnels and Kartra are more expensive but have more functionality.
- Evaluate Ease of Use: beginner users are encouraged to use simple tools such as Leadpages and Systeme.io. More customization is possible with ClickFunnels and Kartra by more advanced users.
- See You Must Have Features: Kartra or GetResponse to email automation. In the case of landing pages, use Unbounce or Leadpages.
- Check for Integrations: Ensure that your funnel builder is integrated with your CRM, email tool, and payment processor. Kartra and ClickFunnels have numerous integrations.
- Customer Support and Resources: Select a tool that has good customer support and tutorials. ClickFunnels and Kartra have a lot of resources.
- Scalability: Select a builder that is able to expand with your business. Kartra and clickfunnels provide features of scaling up a business.
- Trial and Testing: Capitalize on the free trial so that you can test the ease of use, features, and integrations of the builder you are committed to.
Benefits of Using Funnel Builders in 2025
- Automation of Sales Processes: Funnel builders automate such processes as lead capture, follow-ups, email sequences, and save time and become more efficient.
- Greater Conversions: Effective funnels will take the leads through a smooth path increasing the likelihood of turning a prospect into a paying client.
- Increased Lead Quality: Funnel builders allow marketing based on behavior and interest and produce better targeted marketing and leads that are more qualified.
- Streamlined Marketing: Funnel builders combine all the marketing functions in one place, including landing pages, emails, CRM and analytics, making it easy to streamline your sales process.
- Data-Driven Decisions: Use advanced analytics and A/B testing capabilities to understand funnel performance to optimise and base decisions on data.
- Scalability: Funnel builders can be extended as your business expands, and have sophisticated features at the higher traffic levels, more complex funnels, and other integrations.
- Cost-Effective: Although other funnel builders may be more expensive, they can often substitute several other tools and make it an economical decision for the business.
- Better Customer Experience: Funnels bring more personalisation and an engaging experience to the customers, resulting in increased satisfaction and repeat business.
Conclusion
Selecting the appropriate sales funnel builder can help to greatly simplify your marketing activities and increase the number of conversions. As the use of automation and data-informed strategies grows, funnel builders provide an effective means of developing leads and customer journey management.
The appropriate tool will assist you in maximising your sales process, saving time, and expanding operations, whether you are a small company or a well-established business. Compare your needs, budget and the features of each platform and make a wise choice that would benefit your business in 2025 and beyond.
FAQs
What is a sales funnel builder?
A sales funnel builder is a computer program that assists in the development and management of the stages a prospective client takes during the process from knowledge to buying. It also automates the marketing process, including lead capture, nurturing and conversion.
Do small businesses need a sales funnel builder?
A sales funnel builder can also be useful in streamlining your marketing activities in the event that your business is focused on targeting leads or selling products online. It makes processes less complicated so that there is ease in converting leads into customers.
Can I combine my existing tools with sales funnel builders?
Yes! A large number of sales funnel builders, such as ClickFunnels and Kartra, have integrations with many CRM, email marketing, and payment processing applications.
How do I select the appropriate sales funnel builder?
Think about your business aims, budget, ease of use and the functions you require (like email automation, lead generation or membership support). The majority of the platforms have the option of free trials, and this gives you the chance to test and commit.