You have a fantastic product, maybe a beautiful line of clothes, a line of accessories or a beauty product that is revolutionary. You are aware that it can be very strong, but you require the adequate platform to show it to hundreds of millions of hungry shoppers. In the event that you are in the fashion and lifestyle business in India, that is where you want to be: Myntra.

Myntra is not a typical e-commerce store but the fashion destination of India. The displaying of your brand in this list is like having a flagship store in the most luxurious shopping mall in the nation. It is a mark of authenticity, an entry into a large, stylish customer base and a growth engine.

What is the beginning? The procedure might seem a little daunting on the outside. You might be wondering: “Is it possible?”, “What do I require?”, “How much is it going to cost?”, and even, “What do I do with my store once it is live?”

Not to worry, you are at the right place. This is your friendly step by step guide to everything you need to know about becoming a Myntra seller. We will guide you through the entire process in simple, non-technical language- the initial registration form, the process of logging in to your dashboard and implementing the strategies that will make your brand a bestseller. I will be your mentor to guide you through the process to ensure that you feel confident and informed.

It is time to get in and make your brand the next big thing on Myntra!

What is a Myntra Seller?

Myntra Seller Registration

The essence of being a Myntra seller is that it is a brand, manufacturer, or an authorized distributor who lists and sells their products on the Myntra platform. It is a little more special than that. Myntra is an invitation-based marketplace as opposed to an open marketplace where anyone can sign up and start selling. This implies that they are picky concerning the brands they collaborate with.

As a Myntra seller, your brand has been checked out to be of quality, authentic and appealing. It implies that you belong to an elite group of companies that serve the fashionable Indian customer. You are not merely selling a product but a brand, a lifestyle, and one of the most promising business ideas backed by the credibility of Myntra.

Types of Products and Categories Allowed

Myntra is a vertical marketplace majorly in fashion and lifestyle. This specialization helps it to get a specific audience that seeks certain products. In case your brand fits into one of the following categories, you are at the right place:

  • Apparel: It covers all sorts of women ethnic wear (sarees, kurtas) and western wear (dresses, tops, jeans) to men’s formal and casual wear (shirts, trousers, t-shirts) and kids wear.
  • Footwear: There are formal shoes and heels, casual sneakers, sports shoes, and sandals, and this is a huge category.
  • Accessories: This is a very wide category and includes fashion jewelry, watches, sunglasses, handbags, wallets, belts, scarves, etc.
  • Beauty and Personal Care: This is a fast-growing category that comprises make-up, skin, hair, fragrance, and men and women grooming products.
  • Home & Living: This segment has grown tremendously and comprises bed linen, curtains, cushions, home decor items, lamps and kitchen and dining products.

The most important lesson here is that Myntra gives preference to brands with a distinct design language, premium quality products, and a strong sense of identity. They are seeking partners that can complement their curated collection.

The Benefits of Selling on Myntra

Why bother to get on to Myntra when there are other platforms? The benefits are huge and can make a difference in your business.

  • Reach to a Large, Segmented Customer Base: Myntra has an active user base of more than 50 million. These are not any users, but those who are actively searching for fashion and lifestyle products. Your brand will have an immediate exposure to a huge crowd that is willing to purchase.
  • Unparalleled Brand Credibility: A tag of being sold on Myntra is a weighted one. Since Myntra is a curated store, customers are assured of quality and authenticity of the products being sold. This affiliation immediately boosts the image of your brand and creates consumer confidence.
  • Effective Marketing and Promotion: Myntra spends a lot on marketing. With high-profile TV-ads, huge online campaigns and their marquee End of Reason Sale (EORS) your brand will be able to ride this marketing wave. This can result in a huge increase in sales by taking part in such events.
  • Vigorous Logistics and Fulfillment Services: Logistics is a nightmare to any business. Myntra makes this easier with its fulfillment models. They do the heavy lifting of warehousing (in some models), packing, shipping, and returns using their expert logistics network so you can focus on your products and brand.
  • Evidence-Based Decisions: The Myntra Seller Portal gives you access to a treasure trove of information on what is selling, who is buying and what are the emerging trends. Such analytics can be of great use when it comes to making sound business decisions, including inventory planning and the design of new collections.

Selling on Myntra is not just a sales channel, it is a strategic partnership that can fast track your brand growth journey.

How to Become a Seller on Myntra

How to Become a Seller on Myntra

OK, you are convinced. You know where to be Myntra. And now to the most interesting part: how do you in fact get on board? The registration is elaborate and you must be ready. As Myntra is a B2B (Business-to-Business) platform, they do not deal with individuals.

Now, we are going to discuss the eligibility criteria and step by step process.

Essential Documents and Eligibility

You must have your documents in order even before you begin to fill in the application form. This is not up for negotiation. Here is a list of the items you will need:

  • Legally registered business: You need to have a registered business. This may be a.
    • Privately owned Limited Company (Pvt. Ltd.)
    • Limited Liability Partnership (LLP)
    • Sole Proprietorship Company
    • Partnership Firm
  • GSTIN (Goods and Services Tax Identification Number): It is required to sell online in India. You will require a GSTIN of the state where you will be sending your goods.
  • PAN Card: A copy of the PAN card of the business (in case of companies/LLPs) or the individual (in case of proprietorship).
  • Current Bank Account: A current bank account of the registered business. You will be required to have a cancelled cheque to confirm the account details.
  • Trademark Registration: This is a very important one. Myntra favors brands that have trademarked their brand name. Although they may sometimes accept brands with a trademark being applied, it is much better to have a registered trademark which will give you an added advantage. This is evidence of the authenticity and ownership of your brand.

Having all these documents prepared will make the application process to be much easier and faster.

Step-by-Step Registration Process

You can apply to become a Myntra seller by following the steps given below:

Step 1: Go to the Myntra Partner Program Site

The initial step is to visit the official site of Myntra sellers. This is searchable by typing in the words “Myntra Seller Registration” or “Myntra Partner Program”. This is the dedicated site of aspiring brands.

Link: https://partners.myntrainfo.com/

Step 2: Complete the Application Form

You have a registration form that requires simple information about your business. Make ready to give:

  • Name of your company and contact details (email, phone).
  • The type of business (Pvt. Ltd., LLP, etc.).
  • The main type that your products are in (e.g., Women Ethnic Wear, Men Footwear).
  • Your turnover per year
  • Links to your site and social networking pages (in case you have any).
  • Fill this properly This is the initial image of your brand to them.

Step 3: Submit Your Documents 

Once you fill out the preliminary form, a Myntra representative will contact you most likely. They will assist you with the following steps, which presuppose a more thorough application and submission of the whole set of documents that we mentioned above (GSTIN, PAN, bank details, trademark certificate, etc.). They will need you to send clear scanned copies of these documents on their portal.

Step 4: The Review and Curation Process 

Here you wait. After you have made your application, the Myntra team will go through it. It is not a document check only. They will analyse the potential of your brand and its compatibility with Myntra platform. They will examine:

  • Your product catalogue: Do the products have a unique and high quality and good photography?
  • Your brand story: What is special about your brand?
  • Your online presence: A professional looking web site or active social media are a big plus.
  • Is your pricing competitive and suitable to the Myntra audience?

This procedure will take anything between a few days to a few weeks depending on the number of applications they are having.

Step 5: Onboarding 

Congratulations, your brand is shortlisted. The Myntra onboarding team will reach out to you to conclude the agreement, create your seller account and train you on how to use the Seller Portal. You will be required to sign an e-agreement before you can begin listing your products.

Tips for Quick Approval

Myntra gets thousands of applications. These are some professional tips to make your application stand out and get approved more quickly:

  • Have a Professional Product Catalog: Do not send a sloppy spreadsheet. Make a catalog that will look professional and have high-quality images and clear product descriptions. This is your portfolio
  • Register Your Trademark: This is a serious one. It demonstrates that you are a serious brand and legally protects you. The process should be initiated early enough, since it may take months.
  • Establish an Online Presence: Whether it is a basic, clean web site or a well-curated Instagram page, the Myntra team will see that you have a vision of your brand.
  • Be Patient and Professional: The process is time taking. Be courteous and timely in your interaction with the Myntra team.

Myntra Seller Portal & Login

Myntra Seller

After the official onboarding, you will be able to gain access to the core of your Myntra operations: the Myntra Seller Portal, also referred to as Myntra Seller Central. This is the dashboard in which you will be able to control every single detail of your online store.

It is the business cockpit. It is here that you can manage your inventory, monitor your sales and move into the world of e-commerce.

How to Access the Myntra Seller Login

Logging in is easy As part of the onboarding process, you will be assigned a dedicated log in page, a unique username, and a password.

  • Go to the Myntra Seller Login page.
  • Enter your registered email or username
  • Enter password
  • Click ‘Login’.

It is strongly advised that you use a strong, unique password and two-factor authentication when available to ensure that your account is kept secure.

A Tour of the Myntra Seller’s Central Dashboard

The dashboard may look daunting when you first log in, but it is well organized. Here is a list of the main features that you will use on a daily basis:

  • Dashboard Homepage: This is the main view. It provides you with a quick glance of your business performance such as daily sales, pending orders, payment summaries and important notifications by Myntra.
  • Inventory Management: This is one of the most important sections. Here, you are able to:
    • New Products: Add images of the product, description, price, size, color and material. Myntra is very particular about its image, thus ensuring that your photographs are professional.
    • Manual stock update: Update the quantity of your products manually. It is very important to maintain this up-to-date to prevent the selling of products that are out of stock (which can result in fines).
    • Bulk Management: List or update thousands of products simultaneously using Excel templates, and save a lot of time.
  • Order Management: This is where the action is.
    • View New Orders: It shows as soon as a customer places an order.
    • Process Orders: You will have to confirm the order, print the shipping label and invoice and pack the product as per the guidelines of Myntra.
    • Schedule Pickups: After packing, you will mark the order as ‘Ready to Dispatch’ and the order will be assigned a logistics partner to pick up.
  • Payments and Reports: This area assists you to manage your finances.
    • Payment Dashboard: View a breakdown of your earnings, deductions (commission, fees, etc.), and the payment status.
    • Sales Reports: Download detailed reports of your sales performance. You are able to filter by date, product, region etc. This information is gold to know your business.
  • Promotions and Advertising: Myntra has year round promotions Here you can:
  • Sales: Opt-in your products to sale events such as the End of Reason Sale (EORS).
  • Create Coupons: Provide your own discounts in order to get more customers.
  • Myntra Ads: Promote the visibility of your products using the in-built advertising platform of Myntra (Product Listing Ads).
  • Growth and Performance: It is your report card. It indicates important metrics that Myntra applies to rate your performance as a seller, including:
    • Order Fulfillment Rate: The ratio of the orders you manage to fulfill.
    • On-Time Dispatch Rate: The rate at which you ship your orders.
    • Seller-Controllable Returns: The percentage of returns which are caused by such things as wrong size or poor quality. It is important to keep these metrics healthy in order to have a good reputation on the platform.

Myntra Seller Fee Structure (2025)

Operating a company on any market is not free of costs and Myntra is not an exception. The fee structure is important in pricing your products and making sure that your business is profitable. The charges incurred at Myntra can be categorized into a couple of major points:

Commission FeePercentage of the product sale paid to Myntra for using the platform4% – 30% (varies by category and seller)
Growth Enablement FeeOne-time fee for new sellers, deducted from future payouts₹15,000 (Default Plan) or ₹25,000 (Enhanced Plan)
Ad CreditsPromotional credits provided with the Growth Enablement Fee₹30,000 (Default Plan) or ₹50,000 (Enhanced Plan)
Shipping FeeCost for delivering the product to the customerBased on product weight & delivery zone
Return / Cancellation FeeCharges applicable if a customer returns or cancels an order2% – 5% of product value
Payment Processing FeeFee for handling payment transactionsApproximately 2% per transaction
Listing FeeCharges for adding new products to the Myntra catalogTypically free; may apply in certain cases
Packaging FeeCharges for packaging products according to Myntra’s standardsVaries; non-compliance may incur penalties
Listing FeeCharges for adding new products to the Myntra catalogTypically free; may apply in certain cases
Packaging FeeCharges for packaging products according to Myntra’s standardsVaries; non-compliance may incur penalties

  • Commission Fee: This is the main fee you are charged by Myntra. It is a percentage of the end selling price of your product. The commission is not fixed; it differs greatly according to the type of product.
    • As an example, a low-margin product such as certain electronics may have a commission of 5-10%.
    • Fashion segments with high margins such as designer clothes or accessories may have commissions that vary between 20-40 percent. This is the fee levied on the use of the brand name of Myntra, its large customer base and its technology platform.
  • Shipping Fee (Logistics Fee): Myntra will offer you its logistics network to deliver products. This service is charged a shipping fee. This fee is usually estimated on:
    • Product Weight and Dimensions: The heavier and the bigger an item, the more it will cost to ship.
    • Location of Delivery: Delivery can be local, zonal, and national with national delivery being the most costly.
    • Payment Gateway Collection Fee: On each prepaid order, a small amount is charged by the payment gateway (in order to process credit cards, debit cards, UPI, etc.). This tends to be a low percentage of the order value.
  • Return Fees: Returning of goods by customers is an e-commerce element. Reverse logistics may be charged to you when a customer returns a product. The penalties may also be higher in case the return is caused by the fault of a seller (e.g., sent a wrong item, defective product).

How to Calculate Your Profitability

You must calculate before you post a single product. Here is a simplified example of how to work out your potential earning on a single sale:

Suppose you are selling a dress at 1500.

  • Selling Price: 1500
  • Myntra Commission (Assume 30%): 30% of 1500= 450
  • GST on Commission (18%): 18% of 450=81
  • Shipping Cost (Assume): 70
  • Payment Gateway Fee (Assume 2%): 2% of 1500= 30

Total Deductions: 450+81+70+30=631

Your Payout: 1500-631=869

It is after deduction of all this that you will get your net profit. It is important to use a spreadsheet to model these costs on each product so that you are setting a profitable selling price.

Myntra Seller Support

With the most perfect systems, you are bound to have problems or questions. It is here that Myntra Seller Support comes in. They are the first people to contact in case you are experiencing problems when working on the platform.

Overview of Support Channels

Myntra has a number of ways to seek help:

  • Seller Help Center: This is where you turn to. It is a comprehensive knowledgebase containing articles, tutorials and FAQs on nearly every subject, including listing products and payment understanding. It is always worth searching here before contacting support.
  • Email Support: You can use email to address specific and non-emergency problems with the help of a ticket. You provide a description of your issue, include any documents or screenshots, and the support team will respond to you via email. It is the most frequent method to find assistance with complicated problems.
  • Chat Support: Some sellers can use a live chat option to make instant queries. This is excellent in case of simple questions which require an instant response.
  • Dedicated Account Manager: The high-performing or strategic brands are usually assigned a dedicated account manager. This individual will be your one-stop shop at Myntra and can assist you in business development, promotion strategy and urgent problem solving.

How to Resolve Common Issues

These are some of the common problems you are likely to encounter and how to deal with them:

  • Order Disputes: A customer may argue that he/she was sent the wrong item or that the package was empty. In this case, you should provide evidence of shipment (such as videos or photos of packaging) to Myntra in a support ticket. Myntra will investigate and make a final decision by the seller protection team.
  • Payment Delays or Discrepancies: In case you see an anomaly in your payment statement or payment cycle is delayed, the initial action is to download the detailed payment reports and compare them. In case you still see a discrepancy, create a ticket with the payments team, with the specific order IDs and report details.
  • Return Problems: Occasionally, you may be returned a damaged product by a customer or a different product. Photograph the product sent back and the packaging as soon as possible and submit a claim via the Seller Portal.

The most important thing to do to solve problems is to be specific, brief, and elaborate on the evidence in your interaction with the support staff.

Tips for Success as a Seller on Myntra

Being listed on Myntra is only the initial step. Successful operation on the platform is impossible without constant work and clever tricks. The following are some of the tested tips to increase your business and make you a top seller.

  • Myntra is a visual platform. Your customers can not feel or touch your product so your pictures have to work hard. Invest in professional photoshoots that are in line with the strict guidelines of Myntra (white backgrounds, high resolution, multiple angles). A good image can be the deciding factor in purchasing by a customer.
  • Write Inspirational and Descriptive Text: Do not be sloppy with the product description. Use descriptive words, include all the necessary information (material, measurements, care instructions), and use words that customers will most likely use in the search. Share a story of your product
  • Smart Inventory Management: It is a big missed opportunity when you run out of stock of your bestselling items. Use the sales reports in your seller portal to predict demand and keep healthy stock levels. Meanwhile, do not overstock slow moving products.
  • Strategic Pricing: Do not just compete as being the lowest. Your pricing must reflect the quality and value of your brand. Monitor the competition, but sell your products at prices that are based on your costs and profit margin. Include all the fees of Myntra.

Conclusion

To become a Myntra seller is not a sprint, but a marathon. It is a difficult yet fulfilling process. It requires attention to detail in the registration process itself, knowledge of the seller portal and the intricacies of fees and logistics to be mastered.

The rewards are however immense. With Myntra, you will get a platform that can take your brand to a national level, reach out to millions of passionate shoppers and the tools and support to grow your business to new heights. For many entrepreneurs, becoming a Myntra seller is one of the best business in India opportunities today.

This guide has provided the map to you. The rest is up to you. Make your paperwork, brush up on your brand narrative, and get ready to become a part of an exciting journey in the realm of online fashion retail. The next success story on Myntra could be that of your brand.

FAQs

Is it a must to have a registered trademark to sell on Myntra? 

Yes, in the majority of cases. Myntra is very picky about collaborating with brands that have a registered trademark. It authenticates your brand and provides you with legal ownership, which is essential to the curated marketplace model.

What is the average time of Myntra seller approval? 

The time line may differ considerably The review and curation process may take 10 days to a month or longer depending on the number of applications they receive.

Can I operate Myntra selling at home? 

Yes, you can run your business out of home, but you must have a registered business entity (such as a proprietorship), a valid GSTIN at your location and sufficient area to store and package your inventory.

How does Myntra sellers’ payment cycle work? 

Myntra usually has a payment cycle of 7 to 15 days. The money is collected once the product is delivered to the customer successfully and the period of returns is expired.