Call tracking software is an essential product for sales and marketing teams. It helps your team perform better, build training resources, and utilize valuable compliance features when needed.
When you’re looking for the best call tracking software, focus on features that deliver real value to your business. Look for software that includes dynamic number insertion (DNI), call recording, form tracking, CRM integrations, and analytics—without any hidden fees, of course.
These features help businesses evaluate the effectiveness of their marketing campaigns, have better conversations with customers, and ultimately improve conversions. Knowing what to look for helps you choose software that fits your business.
In this post, we’ve compiled a list of the 10 best call tracking software options for 2025, so you can identify the right one for your needs—without the added complexity.
What is call-tracking software ?
Call tracking is a type of software that allows organizations to track customer calls. Call tracking applications provide an overview of the caller’s number, time of call, where the caller is located, and any other significant details. This data allows organizations to evaluate customer behaviour and develop better marketing strategies, which leads to greater improvement in sales decisions. Call tracking software allows businesses to determine which channels are generating the best leads, to determine how to allocate resources better.
Call tracking can also enhance customer relations, as call tracking captures customer interactions with a salesperson. This will help businesses to assess and determine ways to improve customer service. Therefore, in conclusion, call tracking applications are paramount to developing the correct sales process, consequently yielding greater effectiveness in the organization for every call.
What to Look for in a Call Tracking Software?
To know which call tracking tool is suitable for business & sales, one needs to evaluate one’s needs and become accustomed to the elementary elements of the respective tools. Following are some essential points to look at:
- Call Recording & Analytics: Choose tools that produce call recordings and examine the performance of calls to gain insights into customer communications.
- Integrations: Ensure that the software is able to integrate with your CRM and other marketing capabilities, with the aim of enhancing data structure and workflow.
- Customizable Call Routing: Look for call routing options so that the customers are routed to the most suitable call takers who can assist them.
- Real-Time Reporting: Select solutions that provide real-time reporting so that the campaign and sales plan corrections can be made immediately.
- Keyword Tracking: Keyword level tracking enables you to monitor at the campaign and keyword level the number of calls that are generated.
- Scalability: Choose a software that can scale in terms of handling the number of calls and expansion of other areas of the software as the business expands.
Top 10 Best Call Tracking Software
1. CallRail
CallRail is a call tracking software that helps businesses track calls and track customer action, so it is easy to track marketing effectiveness. CallRail has key-term spotting and keyword tracking capabilities, which agencies with clients in layered markets—such as real estate & mortgage, legal services, and healthcare, as well as home services, find to be of high value.
CallRail’s key-term spotting capabilities show users the key terms they used during calls, giving insights into customer intent and campaign success. CallRail also has keyword call tracking and automation, which can save time and optimize your processes.
Key Features:
- Keywords Tracking
- Google Ads and Analytics Integration
- All-in-one Call Analytics
Pros:
- Excellent Usability
- Great Integrations
- Affordable for SMBs
Cons:
- Subscription for key features for larger enterprise customers
- Basic subscription does not offer many advanced options
- Limited AI insights
Best For:
- Small-medium sized business focused on call tracking and analytics.
Pricing:
- Call Tracking: $45/month
- Call Tracking +Conversation Intelligence:$ 90/month
- Call Tracking Complete: $ 135/month
Ratings:
- 4.5/5
2. CallTrackingMetrics
CallTrackingMetrics is an all-in-one call-tracking solution that helps businesses improve their call-handling process and market their business in numerous ways. CallTrackingMetrics includes features like Spam Detective and unlimited users for all tiers of service. CallTrackingMetrics is a solid option for businesses of all shapes and sizes seeking detailed call analytics and advanced features.
The strength of CallTrackingMetrics lies in its comprehensive feature set. CallTrackingMetrics possesses some sophisticated features that go beyond just call tracking, such as softphones and real-time conversation monitoring, along with greater customization capabilities.
Unfortunately, the interface is somewhat convoluted, and there isn’t a lot of customer support on the lower-tier plans. It’s also more focused on sales than marketing, which may not align with your needs. Overall, at a price point starting at $79/month, CallTrackingMetrics is a flexible choice if you’re a business looking for call optimization, reporting, and tracking.
Key Features:
- Contact Centre Functionality
- Dynamic Number Insertion
- CRM & Ad Platform Integration
Pros:
- Superior contact centre functionality
- Fantastic integrations
- Deep call analytics
Cons:
- It can be intimidating for beginners
- It isn’t the cheapest option for smaller developers
- It has some initial onboarding complexity
Best For:
- Businesses looking for both contact centre capabilities along and call tracking.
Pricing:
- Marketing Lite: $65 USD/month
- Marketing Pro: $149 USD/month
- Sales Engage: $274 USD/month
- Enterprise: $1999 USD/month
Ratings:
- 4.7/5
3. Convirza
Convirza is a call tracking software that enables business owners to track and analyze their phone calls so they can engage more with customers, ultimately improving conversion rates. Convirza provides features for call tracking that are advanced, including keyword-level monitoring, call recording and analysis, real-time reporting and analytics, and dynamic number insertion. Companies can examine data from their call tracking and gather information about their customers’ journey, allowing them to make data-driven decisions that will improve their marketing campaigns and increase customer satisfaction. Convirza is intuitive, easy to follow, customizable, and integrates with other marketing tools such as Google Analytics and Salesforce, making it quite useful.
Key Features:
- Call Scoring and Conversion Tracking
- Report Customization
- Call Tracking, Attribution, and ROI
Pros:
- Easy call scoring
- Great sales improvement tool
- Robust conversion tracking
Cons:
- Not many integrations
- Expensive for smaller companies
- Complex software interface
Best For:
- Call tracking is being used by businesses to increase sales.
Pricing:
- Starter: $29/month
- Professional: $99/month
- Agency: $149/month
Ratings :
- 4.4/5
4. Infinity
Infinity Call Tracking is an elite-level program for large businesses, units, and enterprises that receive high volumes of inbound calls. Particularly, its Keyword Spotting in your Conversation Analytics offers true insights, spotting specific phrases during your calls. The platform has extremely strong reporting capabilities with full analytics as report metrics—even producing reports you wish in custom formats as well—effectively an excellent program for data-based decision-making.
The platform is best suited to organizations that are strong on being customer-centric and marketing-focused, due to its strong reporting and monitoring capabilities.
Key Features
- Call Whispering and Monitoring
- Detailed Reporting and Analytics
- Dynamic Number Insertion (DNI)
Pros:
- Advanced features for customer service
- Detailed call insights
- Great for campaign tracking
Cons:
- Higher pricing for startups
- Limited support for smaller teams
- Complex features may require training
Best For:
- Businesses focusing on improving customer service.
Pricing:
- Essentials:$199
- Pro:$299
Ratings:
- 4.5/5
5. Invoca
Invoca is an analytics and call-tracking platform targeted at enterprises and call centres. It works to improve customer experience by optimizing the way businesses handle calls through AI-infused conversation analysis and smart, data-driven call routing that can open up opportunities for using data from calls.
Invoca offers larger companies, along with media buyers, the ability to track highly customizable data, save money, and include pay-per-call integrations in the process. However, it isn’t a viable choice for a small business or agency, with enterprise-focused business classifications typically having much greater rates compared to other options.
Invoca does not publicize pricing, as pricing depends on call volume, certain integrations, and add-on services. Contracts are annual, which indicates that they are geared toward large-scale operations. Invoca is ideal for businesses that want to utilize the advanced capabilities available and businesses that want to enhance the customer experience and derive better outcomes from their campaigns.
Key Features:
- AI Modes
- Keyword Detection
- Conversation Analysis In-Real-Time
Pros:
- Advanced call insights
- Genuinely useful for Enterprise-level companies
- AI is very powerful
Cons:
- Over priced for small businesses
- Very complex to set up
- Very hard to learn
Best For:
- Enterprise level organizations that need AI driven call tracking.
Pricing:
- Custom-price depending on business needs.
Ratings:
- 4.8/5
6. Iovox
Iovox provides omnichannel tracking and analytics for voice, SMS, chat, and email via API and is a robust call-tracking platform for business clients. What sets Iovox apart from other call-tracking tools is its ability to use NLP to analyze calls for keyword trends and provide information on the reason, outcome, and emotions of calls. This allows businesses to analyze calls and encourage actionable follow-up steps.
This platform is not very user-friendly for a marketer who wants to take call conversions into established marketing tools, though. Iovox is built well for the automotive, real estate, financial services, and healthcare industries. However, with a monthly starting point of $500, Iovox is designed for larger companies that can maximize its capabilities.
Key Features :
- Global Call Tracking
- Custom Call tags
- Mobile App for easy tracking on the move
Pros:
- Excellent international call tracking capabilities
- Amazing customization – you can do a lot!
- Robust, reliable reporting
Cons:
- Smaller enterprises may have more expensive prices.
- Can be challenging for inexperienced users
- Limited options for integrations
Best For:
- Businesses that need reliable international call tracking
Pricing:
- Professional: $500/mo
- Enterprise: $2000/mo
Ratings:
- 4.3/5
7. Marchex
Marchex is a call tracking solution with an abundance of features while also being the strongest call transcription provider, which makes it a solid choice for businesses wanting to listen to and analyze customer conversations. Marchex is an excellent choice for healthcare organizations who wish to gather and retain sensitive data because of its HIPAA-compliant call recording and storage.
The platform does have lots of features and data available, but it can feel like a lot of information to digest. The downside is it does not cover all countries. Marchex is very well paired for enterprise and middle-market brands, multi-location brands, and agencies servicing specific industries including automotive, healthcare, real estate, and travel. The costs operate on a per-call basis but do not have specific pricing listed for its plans on its website.
Key Features:
- Predictive Insights and Analytics
- Call Transcription and Sentiment Analysis
- AI-Powered Conversation Intelligence
Pros:
- Advanced AI capabilities
- Excellent for marketing and sales
- Insightful call overviews
Cons:
- Costly for small business users
- Steeper learning curve
- Limited smaller platform integrations
Best For:
- Large organizations in need of advanced analytics.
Pricing:
- Free
- $500/month
- custom pricing
Ratings:
- 4.6/5
8. Nimbata
Nimbata is an easy-to-use call-tracking platform for companies that want to track phone leads back to channels and send quality call data to marketing and sales applications and tools, such as Google Analytics, Google Ads, and HubSpot. Nimbata has a customizable dashboard, an automation builder, lead scoring, timeline reports, and AI-generated call summaries, which all combine to provide a more complete solution for tracking calls and optimizing the results of calls.
Nimbata also comes with 24/7 human support and a pay-per-answered-call pricing model, allowing for maximum convenience while using the platform. Therefore, Nimbata has all the call tracking and call analytics you will ever need, with features such as Call Recording, Call Transcription, Call Tagging, and Call Reporting. All of these will allow companies to examine caller behaviour and call outcomes to better improve and/or enhance their call-handling procedures and user experience.
You can also integrate Nimbata with any tool, particularly if it is integrated with Google Analytics, Google Ads, or Salesforce. This will help provide a more holistic view of your marketing and sales activity.
Key Features:
- Dynamic Number Insertion
- Real-Time Analytics
- Integrations with Google Analytics and major CRMs
Pros:
- Easy-to-use interface
- Robust reporting features
- Wide range of customizable tracking options
Cons:
- Limited integrations with niche CRM tools
- Free plan doesn’t come with as many features
- Limited call storage on the lowest plan
Best for:
- SMBs that want insights into their call-driven conversions
Pricing:
- Free
- Pro: $35/mo + overage
- Marketing: $80/mo + overage
- Agency: $120/mo + overage
Ratings:
4.5/5
9. Ringba
Ringba is a call tracking system created primarily with performance marketers and media buyers in mind, and they offer real-time bidding for programmatic call purchases. With decent call routing and IVR options, Ringba can effectively manage call flows.
However, generally speaking, Ringba is for pay-per-call users and does not have many features that provide holistic call tracking. It is also primarily suitable for digital agencies, enterprise brands, and call centres that work in industries such as insurance, financial services, healthcare, legal, and home services.
Key Features:
- Advanced Call Routing
- Real-time Data & Analytics
- Dynamic Number Insertion
Pro:
- Very configurable reporting tools
- Great for Call centers
- Real time tracking & analytics
Cons:
- Learning curve for new users
- Limited support for smaller teams
- Pricing on the higher end
Best For:
- Call centers and marketing agencies with advanced analytics needs.
Pricing:
- Business Plan: $147
- Professional Plan: $ 297
Ratings:
- 4.6/5
10. WhatConverts
WhatConverts is a flexible call tracking service with a complete view of leads produced, including calls, forms, and chats. You can track calls down to the keyword level and create built-in custom marketing reports, making it an asset to view where your leads are generated from and their performance.
It’s a pretty user-friendly service; however, call capabilities like call recording and call routing are available only with the Pro Plan, priced at $100/month. For $30/month and up for basic call tracking, WhatConverts is a great option for any size business looking for lead tracking and reporting tools that are easy to use.
Key Features :
- Multi-Source Lead Tracking
- Custom Reports
- Call Recording & Analysis
Pros:
- Tracks various lead source
- Good for lead management
- Customizable reporting
Cons:
- Pricey for startups
- Limited app functionality on mobile
- Complicated interface for beginners
Best For:
- Businesses looking to track different lead types, and not just calls.
Pricing:
- Call Tracking for Single Account $ 30 /mo.
- Plus: $60 /mo.
- Pro: $100 /mo.
- Elite: $160 /mo.
Ratings:
- 4.4/5
Conclusion
Selecting and choosing the right call tracking software for business and sales can frame the success of your business for efficiency in marketing campaigns and customer service delivery. There are a range of tools out there so that everyone from small to large businesses can find an appropriate tool that fits their budget.
Choosing the right call tracking allows your call team to respond to calls and the latest updates with detailed information, manage the calls well, and also improve sales. Choose what’s right for your company’s needs, and you will watch your conversion rates rise.
FAQs
1. How does call tracking help improve customer service?
Call tracking allows teams to listen to recorded calls, find areas to improve, enhance customer satisfaction, and provide better customer service.
2. Is call tracking software expensive?
There is a wide range of costs based on available features and functionality. Many tools offer pricing and plans so businesses, big and small, can find something that fits them.
3. Can call tracking software work with existing marketing technology?
Yes, the majority of call tracking software, like AvidTrak, can work with marketing technology like Google Analytics, Customer Relationship Management (CRM) technology, and ad tools. This helps in tracking and measuring the performance of your entire marketing ecosystem in one place.
4. How does call tracking help with multi-channel marketing?
Call tracking software enables businesses to see which channels generate more calls, ranging from social media channels to paid advertisements.
5. Can I track calls from digital ad campaigns?
Yes! Many call tracking software options can trace and attribute calls from digital ads, pay-per-click (PPC) campaigns, and other digital elements.s
